Jim Koch Returns as CEO of Boston Beer After Spillane's Resignation

Jim Koch is returning as CEO of Boston Beer, the company he founded over four decades ago, following Michael Spillane's resignation after 16 months. Spillane stepped down for personal reasons, effective August 15. Koch will take over as CEO, returning to the role he previously held.

Jim Koch, the founder of Boston Beer (NYSE:SAM), is set to return as CEO of the company he established over four decades ago, following the resignation of Michael Spillane. Spillane stepped down for personal reasons, effective August 15, at which point Koch will take over while continuing to serve as chairman. Koch previously served as CEO from 1984 until January 2001 and has remained chairman since [1].

During his tenure, Spillane increased the focus on new brands such as Sun Cruiser and adjusted advertising strategies to appeal to a younger audience. Despite these efforts, the company has faced challenges including changing consumer tastes, weight loss medications, and tariffs, which the company estimated would cost $15M to $20M in FY25. The company’s addition of hard seltzers and teas has also weighed on profitability, with category sales down by another 7% during the second quarter of 2025 [1].

Koch's return to the CEO position comes at a time when the company is navigating a rapidly evolving landscape. The company's first half performance and strong operating plans for the remainder of the summer provide confidence in the ability to deliver full-year financial guidance [1].

Spillane will remain with the company as a non-executive member of the board of directors, contributing to the company's strategic direction. Koch's long-standing vision and experience are expected to help Boston Beer navigate the challenges and opportunities ahead.

References:
[1] https://seekingalpha.com/news/4476847-back-to-the-corner-office-jim-koch-returns-as-ceo-of-boston-beer
[2] https://finance.yahoo.com/news/boston-beer-company-announces-ceo-202800432.html