JFrog Director Sela Yossi Sells 28692 Shares at $42.5/Share

JFrog Ltd (FROG) has announced that Sela Yossi, a member of the company's board of directors, has engaged in a series of transactions involving the sale of shares. Specifically, on August 13, 2025, Mr. Yossi sold 21,308 shares at a price of $42.51 per share, and on the same day, he sold an additional 7,826 shares at a price of $42.13 per share. On August 14, 2025, Mr. Yossi sold 28,692 shares at a price of $42.50 per share.

JFrog Ltd (FROG), a leading provider of end-to-end hybrid software supply chain platforms, has seen significant share transactions by Sela Yossi, a member of the company's board of directors. According to SEC Form 4 filings, Mr. Yossi sold a total of 57,826 shares in August 2025.

On August 13, 2025, Mr. Yossi sold 21,308 shares at a price of $42.51 per share and an additional 7,826 shares at a price of $42.13 per share. On August 14, 2025, he sold 28,692 shares at a price of $42.50 per share. These transactions were executed in multiple trades, with the reported prices reflecting the weighted average sale price.

The sales were made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities of the issuer, intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) [1]. The total value of the shares sold by Mr. Yossi in August 2025 is not explicitly stated in the SEC filing but can be inferred from the transaction details provided.

These transactions come at a time when JFrog has seen increased institutional interest. Mitsubishi UFJ Asset Management Co. Ltd., one of the major shareholders, lowered its stake by 56.4% during the first quarter, selling 19,400 shares [2]. Despite this, JFrog's stock has shown resilience, with analysts maintaining a generally positive outlook.

The company's recent earnings report, released on August 7, 2025, showed an earnings per share (EPS) of $0.18, beating the consensus estimate of $0.16. Revenue for the quarter was $127.20 million, up 23.5% year-over-year. Analysts have set a range of price targets, with Raymond James Financial, Scotiabank, Piper Sandler, KeyCorp, and Needham & Company all issuing ratings and price targets [2].

JFrog's stock has shown significant volatility, with a 52-week low of $25.78 and a high of $46.64. The stock's market cap stands at $4.90 billion, and it has a price-to-earnings ratio of -54.47. The stock's beta of 1.06 indicates its volatility relative to the broader market.

References:
[1] https://www.sec.gov/Archives/edgar/data/1800667/000141588925022071/xslF345X05/form4-08152025_040801.xml
[2] https://www.marketbeat.com/instant-alerts/filing-jfrog-ltd-nasdaqfrog-shares-sold-by-mitsubishi-ufj-asset-management-co-ltd-2025-08-14/