JFrog CFO, CEO, and CRO Announce Significant Share Sales.

JFrog Ltd (FROG) has announced that Chief Financial Officer Eduard Grabscheid sold 2,695 shares at $47.78 per share on September 2, 2025. Additionally, he sold 326 shares at $47.55 per share on September 3, 2025, and 4,195 shares at $47.21 per share on the same date. Furthermore, he sold 387 shares at $47.88 per share on September 3, 2025. Meanwhile, Chief Revenue Officer Tali Notman sold 14,451 shares at $47.78 per share on September 2, 2025, and Director and Chief Executive Officer Shlomi Ben Haim sold 29,101 shares at $47.78 per share on September 2, 2025.

JFrog Ltd. (FROG) has seen significant insider selling activity in recent days, with key executives and directors unloading a substantial number of shares. On September 2, 2025, Chief Financial Officer Eduard Grabscheid sold 2,695 shares at $47.78 per share, 326 shares at $47.55 per share, and 4,195 shares at $47.21 per share. Additionally, he sold 387 shares at $47.88 per share on the same date. Chief Revenue Officer Tali Notman sold 14,451 shares at $47.78 per share on September 2, 2025, while Director and Chief Executive Officer Shlomi Ben Haim sold 29,101 shares at $47.78 per share on the same date.

The total number of shares sold by these executives amounts to 58,310 shares, with a combined value of approximately $2,769,368. This represents a notable decrease in insider ownership, with insiders currently holding approximately 14.10% of the company's stock [1].

The selling activity follows a period of increased institutional buying, with Raymond James Financial Inc. and other institutional investors boosting their stakes in JFrog Ltd. during the first quarter [2]. However, the recent insider sales raise questions about the company's near-term prospects and the potential for a correction in the stock price.

JFrog Ltd. reported earnings of $0.18 per share for the quarter ending August 7, 2025, beating the consensus estimate of $0.16 per share. The company also set its FY 2025 guidance at 0.680-0.70 EPS and Q3 2025 guidance at 0.150-0.17 EPS. Despite the positive earnings report, the stock has been trading within a range considered fairly valued, with a current price of $48.40 [1].

Investors should closely monitor the company's earnings and guidance updates, as well as any further insider selling activity, to gauge the potential impact on the stock price. The recent insider sales, coupled with the company's high uncertainty rating, may indicate a need for caution among investors [1].

References:
[1] https://www.morningstar.com/stocks/xnas/frog/quote
[2] https://www.marketbeat.com/instant-alerts/filing-raymond-james-financial-inc-has-3431-million-holdings-in-jfrog-ltd-frog-2025-08-24/