Jeju Island Unveils NFT-Powered Tourism Project for Millennials

Jeju Island, a popular tourist destination in South Korea, has announced an innovative tourism project set to launch in 2025. The project, which leverages Non-Fungible Token (NFT) technology, aims to provide tourists with a range of benefits, including travel subsidies, discounts, and membership privileges. The initiative will also utilize a native cryptocurrency, Tamna Jeon.

The project is designed to cater to younger generations, specifically Millennials and Gen Z, who are more inclined towards digital experiences. By incorporating NFTs, the island hopes to attract more young tourists and encourage repeat visits, enhancing the overall visitor experience.

At the heart of the project is a 'digital tourism resident card,' which will be available to Korean tourists starting this year. This card, connected to NFTs, offers secure digital assets that are resistant to hacking and provide a trustworthy record of ownership. Visitors can use the card to record their trips, saving details such as photos, videos, and time spent at each location, creating a personal digital record of their visit to Jeju Island.

The digital card will also facilitate travel subsidies, with donations kept in the local cryptocurrency, Tamna Jeon. This is expected to stimulate tourist spending in the region, benefiting local businesses and boosting the island's economy. Additionally, the card will provide discounts at local attractions, making Jeju Island even more appealing to visitors.

The digital tourism resident card will undergo a trial phase later this year, lasting until the second half of 2025, before its full launch. If successful, similar initiatives could be implemented at other tourist destinations. Jeju Island aims to set a standard for modern tourist destinations by leveraging NFTs and blockchain technology to create a secure, unique, and rewarding experience for visitors.