Jeffs' Brands Soars 17.47% on Merger Approval

Jeffs' Brands' stock surged 17.47% in pre-market trading on June 20, 2025, marking a significant rise in investor confidence and market sentiment.

Jeffs' Brands has received approval from the TSX Venture Exchange for the merger of its UK subsidiary, Fort Products, with Impact Acquisitions. This strategic move values Fort Products at up to US$15 million, with Impact issuing 100 million common shares at CAD $0.171246 per share, totaling approximately US$12.5 million. Jeffs' Brands will initially own 75.02% of Impact's shares, with the potential to increase to 83.29% upon meeting certain milestones. The transaction is expected to complete by July 7, 2025, and aims to leverage Fort's e-commerce platform on Amazon Marketplace.

The merger represents a significant restructuring for Jeffs' Brands, transforming it into a controlling stakeholder in Impact Acquisitions. By selling Fort Products to Impact, Jeffs' Brands will receive CAD$17.1 million in Impact shares, effectively transferring ownership while maintaining control. An independent valuation report dated April 14, 2025, values Fort between CAD$16.86-20.59 million, suggesting the deal price aligns with fair market assessment.

Post-transaction, Jeffs' Brands will hold 75.02% of Impact's shares, potentially increasing to 83.29% upon reaching certain milestones. This positions Jeffs' as the controlling shareholder of the combined entity, which will be listed as a Tier 2 technology issuer on TSXV. The transaction reorganizes Fort Products into a standalone public vehicle while Jeffs' maintains control through majority ownership, potentially unlocking value by giving Fort Products direct market access while allowing Jeffs' to maintain strategic influence and participate in future upside.