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Jefferies has released a research report on the tobacco industry, providing initial coverage and ratings for several leading companies. The report, led by analyst Andre Anton-Ionita, highlights the tobacco sector's stable growth potential, defensive asset attributes, strong cash return capabilities, and attractive current valuation levels, positioning it as a top choice within the consumer staples sector.
Among the individual stocks, Philip Morris International (PM.US) received a "buy" rating. The analysis suggests that the company's leading position in heated tobacco and oral nicotine pouch markets will continue to drive high single-digit growth in mid-term earnings before interest and taxes. Despite its stock price being higher than the industry average, it is not overly expensive compared to blue-chip stocks in the food and household products sector, and it performs well in terms of revenue growth, profit, and cash returns to shareholders.
Altria Group (MO.US) was given an "underperform" rating with a target price of $50. The research team warned of significant risks, including high single-digit declines in U.S. combustible tobacco sales and increased pricing pressure from consumers. Additionally, Altria's strong position in traditional oral nicotine products partially offsets its growth potential in modern oral products.
Imperial Brands (IMBBY.US) also received a "buy" rating. The report noted that since its management reforms in 2020, its combustible tobacco business has steadily increased market share in key regions, and its non-combustible product strategy has shown promising results, particularly in the U.S. modern oral product market. Despite a healthy balance sheet and strong cash returns, the company's stock price remains undervalued within the tobacco industry.
Japan Tobacco (JAPAY.US) was rated as "hold."
views the company's strategic focus on emerging markets as attractive, with global market share growth validating the health of its core combustible tobacco business. Its flagship global brands continue to expand market share in key developed markets, and recent acquisitions in the U.S. discount brand market have outperformed industry averages.Notably,
(BTI.US) was designated as Jefferies' top pick in the tobacco sector. This designation is based on a quantitative analysis that also saw Philip Morris International receive the highest quantitative score from Seeking Alpha, further validating its market recognition.Jefferies' positive outlook on the tobacco sector and its designation of British American Tobacco as the top pick underscore the company's strong market position and growth prospects. The move reflects Jefferies' confidence in British American Tobacco's ability to navigate regulatory challenges and capitalize on market opportunities through innovation and strategic initiatives.
The tobacco industry has faced significant scrutiny and regulatory pressures in recent years, with governments around the world implementing stricter regulations on tobacco products. However, British American Tobacco has demonstrated resilience and adaptability in the face of these challenges. The company has invested heavily in research and development to create innovative products that meet evolving consumer preferences and regulatory requirements.
British American Tobacco's strategic initiatives, including its focus on reduced-risk products, have positioned it well to capitalize on market opportunities. The company's commitment to innovation and sustainability has also enhanced its reputation and market standing. Jefferies' endorsement of British American Tobacco as the top pick in the tobacco sector reflects the firm's belief in the company's ability to continue delivering strong performance and value to investors.

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