JD.com Expands Global Retail Reach with BayMar Deal and Joybuy Launch
ByAinvest
Wednesday, Mar 25, 2026 6:29 am ET1min read
JD--
JD.com has expanded its global retail reach by partnering with Spain's BayMar to offer premium seafood to Chinese consumers and launching an online "Spanish Food & Drinks Festival." The company has also rolled out Joybuy, a new e-commerce platform offering same day delivery and immersive brand-store experiences across six European markets. These initiatives reflect JD.com's broader push into global retail, adding new dimensions to how the company connects international brands with end customers.
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