JCTC shares surge 13.62% premarket as CEO announces 27% workforce cut, $1-3M annual cost savings, and $12.2M non-core asset sales to stabilize fencing operations.

Jewett-Cameron Trading (JCTC) rose 13.62% in premarket trading following the announcement of a 27% workforce reduction, $1–3 million annual cost cuts, and $12.2 million in non-core asset sales to stabilize its core fencing operations. Despite reporting a 14.4% revenue decline and a 1075% increase in losses, the strategic moves signaled to investors a focus on margin improvement, operational efficiency, and liquidity enhancement. The CEO’s emphasis on exiting non-core businesses and expanding credit facilities amid tariff challenges reinforced confidence in the company’s restructuring efforts. While the earnings results were bearish, the premarket rally reflected optimism over the cost-reduction initiatives and asset monetization, which align with the stock’s upward movement as investors priced in potential long-term resilience.