Jason Ulichnie Joins SpartanNash as VP, OwnBrands Marketing

SpartanNash has appointed Jason Ulichnie as Vice President, OwnBrands Marketing. He will oversee portfolio strategy, product development, and brand equity for Our Family, Fresh and Finest, and Finest Reserve OwnBrands. Ulichnie has nearly 20 years of retail and restaurant industry experience at Schnuck Markets and Brinker International. He will lead cross-functional teams to enhance the OwnBrands portfolio and elevate brand presence.

SpartanNash, a leading food solutions company, has recently announced the appointment of Jason Ulichnie as Vice President, OwnBrands Marketing. Ulichnie will oversee the end-to-end portfolio management, product development, and brand equity of SpartanNash's OwnBrands, including Our Family®, Fresh and Finest™ by Our Family, and Finest Reserve™ by Our Family. This appointment comes amidst the company's ongoing efforts to elevate its brand presence and drive profitable growth.

Ulichnie brings nearly two decades of experience in the retail and restaurant industry, having previously served as Vice President, Merchandising, Own Brands for Schnuck Markets, Inc. He also held senior leadership roles at Southeastern Grocers®, Walmart®, and Brinker International®. His extensive background includes leading category transformation, driving culinary innovation, and enhancing brand equity. Ulichnie's appointment is expected to significantly contribute to SpartanNash's strategic initiatives, particularly in the areas of product innovation, pricing, and promotions.

SpartanNash Senior Vice President and Chief Marketing Officer Erin Storm commented, "As we continue to take our brand-building to the next level, Jason will be an important addition to our Marketing leadership team. His knowledge in leading category transformation to drive profitable growth and culinary innovation will benefit our independent retail customers as well as our Family Fare®, Martin's Super Markets, and D&W® Fresh Market shoppers."

Ulichnie earned his bachelor's degree in business administration from the University of North Texas and his MBA from the University of Texas at Dallas. His appointment reflects SpartanNash's commitment to fostering a People First culture and leveraging industry expertise to drive growth and innovation.

References:
[1] https://www.prnewswire.com/news-releases/spartannash-welcomes-jason-ulichnie-as-vice-president-ownbrands-marketing-302526456.html
[2] https://finance.yahoo.com/news/brinker-post-q4-earnings-whats-143700402.html
[3] https://coinpedia.org/news/michael-saylors-strategy-adds-155-btc-worth-18m-nears-3-of-all-bitcoin/