Japanese Company Metaplanet Doubles Down on Bitcoin Strategy, Purchasing 797 More BTC Worth $93.6 Million

Metaplanet, a Japanese company, has acquired 797 more BTC for $93.6 million, bringing their total holdings to 16,352 BTC. Their strategy is to protect their balance sheet from inflation and invest in Bitcoin's future, despite its record-high prices. Their approach is similar to MicroStrategy's and is rare in Asia, but Japan's supportive crypto regulations have made it possible.

Metaplanet, a Tokyo-based investment firm, has continued its aggressive Bitcoin accumulation strategy, acquiring an additional 797 BTC for $93.6 million. This latest purchase brings Metaplanet's total Bitcoin holdings to 16,352 BTC [3].

The company's strategy is centered on protecting its balance sheet from inflation and investing in Bitcoin's future, despite its record-high prices. This approach is similar to that of MicroStrategy, a prominent U.S.-based company that also holds Bitcoin as a strategic asset [1].

Metaplanet's stock trading volume surged to $11.6 billion in June 2025, driven by its Bitcoin treasury accumulation strategy [1]. The company outpaced major Japanese corporations like Toyota Motor and Sony Group in stock trading volume, signaling strong investor confidence [1].

Metaplanet aims to hold 210,000 BTC by 2027, which would equate to roughly 1% of the total Bitcoin supply. To achieve this, the company has significantly increased its annual BTC acquisition target for 2026 from 21,000 BTC to 100,000 BTC [2]. By the end of 2025, Metaplanet plans to more than triple its holdings from 8,888 BTC to 30,000 BTC [2].

Japan's supportive crypto regulations have made Metaplanet's strategy possible. The company's transparent and aggressive approach to Bitcoin accumulation has positioned it as a leader in corporate Bitcoin adoption in Asia [2]. Metaplanet's recent acquisitions have drawn comparisons to industry giants and have set a new benchmark for corporate Bitcoin adoption in the region [2].

Metaplanet's stock price has reflected this momentum, with the stock price peaking at $1.895 on June 16, marking a 25% increase in just one day [1]. The company's stock has risen 13.9% over the past month and 339% year-to-date, further underscoring investor confidence in its Bitcoin strategy [3].

Metaplanet's approach to Bitcoin accumulation is part of a broader vision to leverage the cryptocurrency as a store of value and inflation hedge. The company's frequent and sizable acquisitions, as well as its transparent reporting, set a high standard for corporate governance in the digital asset space [2].

As Metaplanet continues to execute its treasury strategy, market participants will be closely watching its BTC accumulation pace and the potential influence on both the company's valuation and broader cryptocurrency adoption in Japan [1].

References:
[1] https://en.coinotag.com/metaplanets-bitcoin-treasury-strategy-may-drive-stock-volume-surge-beyond-toyota-and-sony/
[2] https://bitcointreasuries.net/public-companies/metaplanet
[3] https://www.tradingview.com/news/the_block:f6d418c8a094b:0-metaplanet-adds-2-205-btc-for-nearly-239-million-now-ranks-fifth-globally-with-15-555-bitcoin-holdings/