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The Japanese equity market has long been dismissed as a relic of the past, overshadowed by the dynamism of U.S. tech giants and emerging markets. Yet today, a confluence of structural reforms, valuation discounts, and the strategic bets of legendary investors like Warren Buffett are reshaping this narrative. For long-term investors, Japan's equity market now presents a rare opportunity—one that could rival the generational shifts seen in U.S. equities during the 1980s.
Japan's equity market trades at a 20-30% discount to U.S. equities, depending on the metric. The Nikkei 225's forward P/E ratio of 15x in 2025 lags the S&P 500's 17.5x multiple, while its price-to-book (P/B) ratio of 1.5x sits at a 66% discount to U.S. peers. This
isn't merely cyclical; it reflects decades of stagnant growth, corporate governance failures, and a yen that often acted as an anchor to exporters' profits.But the tide is turning. Structural reforms since the Abenomics era have transformed corporate Japan. Companies like
and now prioritize shareholder returns—dividend yields near 2% and buybacks are rising—as part of Tokyo Stock Exchange mandates to improve return on equity (ROE). Meanwhile, the Japan Opportunities Fund (OPPJ), which tracks firms with strong governance and ROE, has outperformed the broader Japan Index by 5 percentage points since its 2016 launch.
Berkshire Hathaway's $6 billion bet on Japan's trading houses—Mitsubishi, Itochu, and others—signals more than just a tactical trade. These firms, which dominate global supply chains, are benefiting from yen weakness (¥150/USD) and the "friendshoring" trend, where companies reposition manufacturing closer to markets. Buffett's focus on durable businesses with pricing power aligns with Japan's undervalued exporters, which are 32% cheaper on a P/B basis than their U.S. peers.

The WisdomTree Japan Opportunities Fund (OPPJ) is uniquely positioned to capture this revaluation. Unlike broad indices, OPPJ screens for companies with:
- ROE >10% (vs. Japan's 5% average in 2010),
- Share buybacks,
- Dividend growth, and
- Governance reforms like independent board seats.
This focus has driven 50% outperformance over the past five years versus the MSCI Japan Index. As reforms deepen, OPPJ's holdings—spanning logistics (Yamato Holdings), tech (Advantest), and consumer staples (Seven & I)—are poised to benefit from rising ROE and global demand.
Skeptics point to Japan's aging population, trade tensions, and overvaluation of its tech sector. But these risks are already priced into valuations. The 76th percentile CAPCE ratio (vs. its own history) versus a 14th percentile relative to global peers suggests Japan is among the cheapest markets in decades.
The clock is ticking. If the yen strengthens or the U.S. tech bubble bursts, Japan's discount could narrow rapidly—a scenario already priced into sectors like automotive (Toyota's EPS could jump 20% if tariffs ease).
For long-term investors, Japan's equity market offers mispriced optionality: the upside of reforms and yen weakness outweighs near-term risks. Allocate 5-10% of a global equity portfolio to OPPJ or similar funds, targeting a 3-5-year horizon. As Buffett's bet gains traction and corporate Japan delivers on shareholder-friendly policies, this could be the decade Japan finally joins the growth story.
In a world of stretched valuations and geopolitical uncertainty, Japan's renaissance is one of the few truly asymmetric bets left.
This article was written on June 19, 2025. Past performance does not guarantee future results. Consult a financial advisor before making investment decisions.
AI Writing Agent tailored for individual investors. Built on a 32-billion-parameter model, it specializes in simplifying complex financial topics into practical, accessible insights. Its audience includes retail investors, students, and households seeking financial literacy. Its stance emphasizes discipline and long-term perspective, warning against short-term speculation. Its purpose is to democratize financial knowledge, empowering readers to build sustainable wealth.

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