JAKKS Pacific Unveils New Lineup of Toys and Collectibles at San Diego Comic-Con 2025

JAKKS Pacific revealed new toys and collectibles inspired by Super Mario, The Simpsons, DC x Sonic the Hedgehog, Bendy, and Dog Man at San Diego Comic-Con 2025. Highlights include a 12-inch Big Bad Bowser figure with sound effects and "fire breathing" light feature, a Treehouse of Horror Countdown Advent Calendar, and new figurines and plush inspired by the DC x Sonic the Hedgehog crossover event.

JAKKS Pacific, Inc. (NASDAQ: JAKK) recently unveiled a dynamic lineup of toys and collectibles inspired by iconic franchises at San Diego Comic-Con 2025. The company showcased a variety of products, including figures and plush toys from Super Mario, The Simpsons, DC x Sonic the Hedgehog, Bendy, and Dog Man.

One of the standout items was the Super Mario Big Bad Bowser, a 12-inch tall figure with sound effects and a "fire-breathing" light feature. This figure, set to release exclusively at Costco in October, features 13 points of articulation and multiple button triggers that activate iconic sounds and music. The figure retails for $59.99 [1].

Another popular reveal was the Treehouse of Horror Countdown Advent Calendar from The Simpsons. This calendar, available exclusively at Costco this fall, features 31 days of mystery characters and accessories, as well as two all-new 5-inch Premium Figures: King Homer and Fly Boy Bart. The calendar retails for $39.99 [1].

The DC x Sonic the Hedgehog crossover event inspired several new figurines and plush toys. The all-new 9-inch DC x Sonic the Hedgehog plush, available this fall, features deluxe fabric and ultra-soft material. Each plush is priced at $9.99 USD [1].

JAKKS Pacific also introduced the Shadow 18-inch Ice Cream Bar Plush from the Sonic the Hedgehog franchise. This realistic, giant, super soft collector’s item with a dark chocolate scent is available for pre-order exclusively through GameStop for $44.99 [1].

In addition to these releases, the company presented new products from Bendy and Dog Man franchises. The Bendy: Lone Wolf Crane Game Mini Plush, featuring seven mini plushes from the new video game Bendy: Lone Wolf, retails for $24.99 and will be available this fall [1].

The Dog Man 2.5-inch Squirrel Tank with Figures, a fantastic gift for any young hero, includes Dog Man and Petey 2.5-inch articulated figures and will be available this fall for $29.99 [1].

JAKKS Pacific's new product lineup expands its licensed portfolio across major retailers, including Target, Costco, and GameStop. The company's diverse range of entertainment-inspired products and charitable donations contribute to its positive impact on children's lives.

References:
[1] https://www.globenewswire.com/news-release/2025/07/25/3121970/0/en/JAKKS-Pacific-Reveals-All-New-SUPER-MARIO-THE-SIMPSONS-DC-X-SONIC-THE-HEDGEHOG-BENDY-and-DOG-MAN-Toys-and-Collectibles-at-San-Diego-Comic-Con-2025.html
[2] https://www.stocktitan.net/news/JAKK/jakks-pacific-reveals-all-new-super-mario-the-simpsons-dc-x-sonic-m1a2sry7orm4.html