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Jackson and Nationwide Enhance Advisor-Focused Offerings Amid Shifting Distribution Landscape
ByAinvest
Friday, Jul 25, 2025 11:53 am ET1min read
Jackson National Life Insurance Company has introduced a redesigned digital experience for financial professionals on its website, featuring self-service enhancements and personalized content. Meanwhile, Nationwide has partnered with Midland National to distribute the Midland National Capital Income fixed indexed annuity as part of its advisory annuity portfolio. Both updates reflect a broader industry trend toward digital tools and strategic partnerships as competition intensifies in the annuities marketplace.
Jackson National Life Insurance Company (JXN) has introduced a redesigned digital experience for financial professionals on its website, Jackson.com. This update includes self-service enhancements, personalized content, and new tools aimed at simplifying product selection and improving user experience. Key features include the "Product Match Pro" tool, a pending new business tracker, and claims initial notice [1].Meanwhile, Nationwide has partnered with Midland National to distribute the Midland National Capital Income fixed indexed annuity as part of its advisory annuity portfolio. The Capital Income annuity offers guaranteed lifetime income and an embedded ADL Benefit Rider, which doubles annual payments if the client can no longer perform two out of six listed activities of daily living [2].
These moves reflect a broader industry trend toward digital tools and strategic partnerships as competition intensifies in the annuities marketplace. Jackson's enhanced digital experience is expected to attract more financial professionals and deepen existing relationships, potentially leading to increased sales of their annuity products. Nationwide's partnership with Midland National expands their product offerings and enhances their suite of advisory FIA options, providing more retirement solutions for financial advisors and their clients.
References:
[1] https://www.gurufocus.com/news/2994185/jackson-financial-inc-jxn-unveils-enhanced-digital-experience-for-financial-professionals-jxn-stock-news
[2] https://news.nationwide.com/nationwide-and-midland-national-partner-to-distribute-commission-free-indexed-annuity/
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