Jack Ma-Linked Yunfeng Financial Expands into Web3 with Strategic ETH Purchase

Yunfeng Financial Group, backed by Jack Ma, has purchased 10,000 ETH worth $44 million, marking a strategic allocation for the company's expansion into Web3, digital assets, and AI. Ethereum will serve as a reserve asset and foundation for new financial solutions. Yunfeng plans to expand its treasury to include other leading tokens, including BTC and SOL. The move is seen as a significant bet on Ethereum's role in tokenization, DeFi, and insurance products.

Yunfeng Financial Group, a Hong Kong-listed financial services firm backed by Alibaba founder Jack Ma, has made a significant move by purchasing 10,000 Ethereum (ETH) worth $44 million. The acquisition, funded entirely through internal cash reserves, marks a strategic allocation for the company's expansion into Web3, digital assets, and AI [1]. Ethereum will serve as a reserve asset and foundation for new financial solutions, with plans to diversify the treasury by including other leading tokens such as Bitcoin (BTC) and Solana (SOL) [2].

The purchase is part of Yunfeng's broader strategy to integrate Ethereum's smart contract capabilities into its core operations. The company sees Ethereum as more than just a financial instrument; it envisions the blockchain's smart contract infrastructure as foundational for building next-generation financial services [3]. Potential applications include tokenizing traditional assets, creating decentralized insurance products, and leveraging AI-driven solutions.

The move is also significant because it reflects a growing trend of corporate entities adopting Ethereum treasury strategies. While Bitcoin has long dominated corporate treasury strategies, Ethereum's programmability and role in powering decentralized applications make it uniquely positioned for companies aiming to leverage blockchain technology beyond simple asset holding [2].

The timing of Yunfeng’s acquisition is notable, as institutional adoption of Ethereum is gaining momentum globally. Ethereum's dual role as a yield-generating DeFi asset and infrastructure positions it as a superior reserve over traditional options [3]. Hong Kong's regulatory openness and Ethereum's post-merge upgrades further accelerate institutional adoption of blockchain-based reserves.

Yunfeng's investment underscores Ethereum’s growing role as foundational infrastructure for institutional Web3 expansion and real-world asset (RWA) tokenization. The company's emphasis on ESG Net Zero Assets and artificial intelligence integration highlights Ethereum's versatility in supporting diverse technological and financial goals [3].

This move may influence other Asian financial firms to consider similar strategies, as Hong Kong has been gradually opening its regulatory environment to digital assets. Yunfeng's bold step could encourage competitors to follow suit, accelerating regional institutional adoption of Ethereum [2].

References:
[1] https://thecryptobasic.com/2025/09/05/jack-ma-linked-yunfeng-financial-bets-big-on-ethereum-with-10000-eth-purchase/
[2] https://financefeeds.com/yunfeng-financial-buys-10000-eth-in-44-million-web3-push/
[3] https://www.ainvest.com/news/yunfeng-financial-44m-ethereum-move-strategic-bet-web3-rwa-tokenization-2509/