Ituran Expands into Two-Wheel Market with Yamaha and BMW Motorrad Partnerships in Brazil.

Ituran, a connected vehicle services company, is expanding into the two-wheel market through partnerships with Yamaha and BMW Motorrad in Brazil. The company's tracking and response services, as well as additional capabilities, will be integrated into bikes and services in the largest motorcycle market in Latin America. Brazil was chosen as the launchpad due to its market size and Ituran's existing presence in the market.

Israel-based Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics, has announced a strategic push into the motorcycle market through partnerships with Yamaha and BMW Motorrad in Brazil. The move marks the beginning of a broader growth strategy for Ituran, focusing on the fast-growing global two-wheeler segment, with Latin America being the fastest growing region in the world [1].

Ituran's connected services, trusted by over 2.5 million subscribers globally, include tracking and response for all vehicles, combining satellite and cellular technology, remote access, and a 24/7 support network. These services are now being integrated into Yamaha and BMW Motorrad bikes and services, offering enhanced security and real-time visibility for riders in Brazil, where motorcycle theft remains widespread [1].

Brazil was chosen as the launchpad due to its significant market size, being the largest in Latin America, and Ituran's strong presence in the market, where it holds the top share in connected vehicle services [1]. CEO Eyal Sheratzky stated, "Motorcycles are the number one mode of transportation in many parts of the world. With Brazil as our starting point, we plan to scale into other high-growth two-wheel markets through partnerships with local OEMs as well as sales to the aftermarket" [1].

The global motorcycle market is projected to grow from $127 billion in 2025 to over $200 billion by 2032, driven by demand in Latin America, India, and Southeast Asia [1]. Ituran aims to bring connected vehicle intelligence, already proven in the passenger car space, to millions of two-wheel users worldwide [1].

With 30 years of experience in telematics, stolen vehicle recovery, fleet management, connected car solutions, and usage-based insurance, Ituran is extending these services to two-wheel vehicles, giving riders, delivery operators, and insurers the same visibility and theft protection already relied on by car owners [1]. Ituran's 85% average recovery rate on stolen vehicles highlights its effectiveness in providing a faster, more dependable safety net for drivers, insurers, and fleet operators [1].

Ituran's subscriber base has been growing significantly since its inception, reaching over 2.5 million users globally. With offices in over 20 countries, Ituran is well-positioned to expand its services in the motorcycle market [1].

References:
[1] https://www.prnewswire.com/news-releases/ituran-targets-global-two-wheel-market-with-yamaha-and-bmw-motorrad-partnerships-302538741.html