Italian Tennis Star Jasmine Paolini Joins Amazfit as Latest Athlete Ambassador

Italian tennis sensation Jasmine Paolini has joined Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), as its newest global athlete partner. As part of the multi-year agreement, Paolini will represent Amazfit by wearing the brand's logo and smartwatch on court and using their fitness wearables, including the Helio Ring, to track sleep and athletic recovery.

Paolini, the current Italian No. 1 and highest-ranked Italian singles player in WTA history, has had an impressive career so far. She reached both singles and doubles finals at the 2024 French Open and was a singles finalist at 2024 Wimbledon. Additionally, Paolini is the reigning Olympic gold medalist in doubles and holds two WTA singles and six doubles titles to her name.

"I've seen firsthand how tracking my performance and analyzing data during training is essential to competing at the highest level," said Paolini. "As a tennis player, I'm constantly traveling, adjusting to new time zones, and pushing my body through intense matches and training sessions. With Amazfit's smart wearables, I can monitor my recovery, sleep quality, and overall fitness in real time, ensuring I adapt quickly and stay at my best, no matter where I am. I'm thrilled to join the Amazfit family and take my game to the next level."

With Amazfit's advanced tracking technology, Paolini will gain deep insights into her training, health, and recovery, both on and off the court. By leveraging Amazfit's smart wearables, she will be able to monitor key performance metrics, including heart health, sleep quality, and exertion load, enabling her to optimize her preparation, recovery, and overall well-being.

Wayne Huang, Founder & CEO of Zepp Health, emphasized the importance of Paolini's signing and the brand's commitment to elite performance: "Jasmine Paolini's incredible achievements and dedication to maximizing her performance align perfectly with Amazfit's vision for advanced sports technology. We go beyond providing smartwatches—we are building a complete smart wearable ecosystem. From the Amazfit Helio Ring, which helps track recovery and sleep, to the latest nutrition management features in our app that support post-match recovery, our technology enables athletes to train smarter, recover more efficiently, and perform at their peak. With Paolini joining Amazfit, we not only support her journey at the highest level of tennis but also showcase how Amazfit's smart wearable ecosystem empowers athletes and sports enthusiasts worldwide."

Paolini's signing strengthens Amazfit's growing roster of elite athletes, joining fellow Italian and European champion distance runner Yeman Crippa, Olympic gold medalist sprinter Gabby Thomas, HYROX World Champions Meg Jacoby and Hunter McIntyre, Olympic triathlete Morgan Pearson, and Padel star Bea González.

Amazfit is committed to creating products that empower holistic health and well-being, and that healthy living requires balance across four key pillars of wellness: physical fitness, sleep, mindfulness, and nutrition. Their diverse product portfolio includes Active, Cheetah, and T-Rex series performance smartwatches, Helio smart ring, and the Zepp App, all designed to help athletes and health enthusiasts track and enhance their holistic health. The Zepp App's latest Food Log feature, currently available in the United States and scheduled to roll out in other markets later this year, offers athletes like Paolini an unparalleled ability to bridge the gap between nutrition and fitness, ensuring peak performance and optimal recovery. Whether monitoring heart rate, tracking sleep cycles, or logging meals, Amazfit provides the insights needed to maintain a well-rounded approach to health and performance.

In conclusion, Paolini's partnership with Amazfit aligns with her career goals and personal brand, as it emphasizes her commitment to performance, technology, and self-improvement. The partnership brings mutual benefits, with Paolini gaining access to advanced tracking technology and global exposure, while Amazfit gains credibility, authenticity, and increased brand awareness. By leveraging Amazfit's smart wearables, Paolini can gain deep insights into her training, health, and recovery, enabling her to optimize her preparation, recovery, and overall well-being. This data-driven approach can help her make informed decisions, adapt quickly to different conditions, and ultimately take her tennis game to the next level.