Italian natural stone prices have reached a record 1,016.4 euros per ton, driven by demand for high-quality materials in luxury construction projects, particularly in China and the Gulf region. Italian white marble is in high demand, along with colored marbles like Rosso Verona and Travertine. Exports of Italian stone materials rose 3.8% in volume and 5.8% in value in 2024, with the US being the top market.
Italian natural stone prices have reached an unprecedented level, with the average price per ton now standing at 1,016.4 euros. This record-breaking figure is a testament to the enduring appeal of Italian marble, particularly in the luxury construction sector. The demand for high-quality materials has been particularly strong in China and the Gulf region, where bright interiors contrast with warm climates [1].
The price increase is driven by a combination of factors, including the consistent ranking of Italian marble at the forefront of material quality and craftsmanship. According to Veronafiere, the organizer of Marmomac, an international trade show for the stone supply chain, Italian white marble is one of the most successful products internationally [1].
The demand for classic Italian marbles such as Carrara and Calacatta has been particularly robust. Highly prized colored marbles, including Rosso Verona, Travertine, Perlato di Sicilia, Pietra Serena, Trani Bronzetto, Palissandro Botticino, and Porfido, are also in high demand [1].
In 2024, exports of Italian stone materials rose by 3.8 percent in volume and 5.8 percent in value, reaching 2.1 million tons and 2.18 billion euros, respectively. The United States remains the top market for Italian stone exports, with a 14 percent increase in processed Italian natural stone exports to the U.S. in 2024 [1].
Looking ahead, the marble and stone market is expected to see exports to foreign markets rise by 4 to 6 percent in value terms in 2025. However, risks to this forecast include unexpected tariffs and a worsening geopolitical situation. The recent EU tariff that fixed duties at 15 percent is also expected to impact export volumes to the U.S. [1].
Italian companies are exploring new geographical areas for both markets and sources of raw materials. East Africa, the Middle East, and Latin America, particularly Brazil, are seen as promising regions for future growth [1].
References:
[1] https://wwd.com/home-design/materials/italian-marble-trends-marmomac-2025-highlights-1237997387/
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