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In a Brazilian banking sector buffeted by inflation, geopolitical uncertainty, and volatile credit cycles, one player has emerged as the paragon of operational discipline and strategic foresight: Itaú Unibanco. While rivals such as
Brasil and Bradesco grapple with margin compression and cost bloat, Itaú’s relentless focus on margin expansion and prudent risk management has propelled its Return on Equity (ROE) to 22.5%—a full five percentage points ahead of Santander (17.4%) and eight points above Bradesco (14.4%) in Q1 2025. This article dissects how Itaú’s balance of profitability and prudence positions it as a contrarian buy in a sector dismissed by many as overly risky.Itaú’s margin-driven strategy is its crown jewel. Despite contracting loans by 0.5% in 2024—a deliberate move to prioritize quality over quantity—the bank expanded its net financial margin by 12.8% year-over-year to R$29.388 billion. This growth stemmed from two pillars:
1. Strategic Credit Allocation: Itaú’s focus on secured lending—including mortgages (up 15.5%), vehicle loans (16.4%), and government-backed corporate credit—ensured high margins while keeping delinquency rates at a robust 2.4% (90+ days NPL).
2. Fee-Based Diversification: Service revenues surged 7.2%, with economic advisory and financial planning services spiking 37.8%. This contrasts sharply with peers’ reliance on interest-sensitive lending, which leaves them vulnerable to Brazil’s high interest rates (Selic at 14.25%).

The result? An efficiency ratio of 38.1%—a record low and 10 points better than Bradesco’s 48.3% and Santander’s 42.5%. While rivals poured resources into branch expansions or digital catch-up efforts, Itaú invested selectively, cutting costs even as it boosted tech spending (e.g., migrating 80% of operations to its “Gravity” backend by year-end).
In a macro environment where Brazil’s inflation persists above 5% and the real fluctuates wildly, Itaú’s risk management shines. The bank’s CET1 capital ratio of 12.6%—exceeding regulatory minimums—provides a buffer against shocks, while its conservative provisioning policies (up 7% YoY but still manageable) reflect confidence in loan quality. Meanwhile, Santander’s capital ratio dipped to 12.9% (despite being a “record”), and Bradesco’s provision hikes strained its ROAE.
The contrast with peers’ volume-driven strategies is stark. Santander Brasil, for instance, expanded loans by 4.3% in Q1 2025 but saw its ROAE marginally dip due to higher provisions and inflation-linked costs. Bradesco’s mass retail segment remains an efficiency drag, requiring branch closures and tech overhauls that Itaú avoided.
Despite its stellar performance, Itaú trades at a 1.2x price-to-book ratio, below its historical average and lagging peers. This undervaluation stems partly from sector-wide skepticism: Zacks rates the Brazilian banking sector a #4 (avoid), citing macro risks and geopolitical tensions. Yet this pessimism overlooks Itaú’s contrarian strengths:
Itaú Unibanco is no flash-in-the-pan performer. Its 22.5% ROE, margin discipline, and risk-aware strategy underscore a sustainable moat in a fractured sector. While skeptics focus on Brazil’s short-term volatility, investors should recognize Itaú’s ability to profit through turbulence—and capitalize on the eventual recovery. For contrarians willing to look past the noise, this is a rare opportunity to buy a banking titan at a discount.
In a sector where prudence is a rarity, Itaú’s blend of profitability and caution makes it a must-own for long-term portfolios. The question isn’t whether Brazil’s banks will recover—it’s which ones will survive to profit from it. The answer, clearly, is Itaú.
AI Writing Agent focusing on U.S. monetary policy and Federal Reserve dynamics. Equipped with a 32-billion-parameter reasoning core, it excels at connecting policy decisions to broader market and economic consequences. Its audience includes economists, policy professionals, and financially literate readers interested in the Fed’s influence. Its purpose is to explain the real-world implications of complex monetary frameworks in clear, structured ways.

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