ISPR (US) Inc. announced that its BrkFst electronic cigarette products have entered the African market.

On January 15, Ruhnn Technology (ISPR.US) announced the successful launch of its BrkFst electronic cigarette products in South Africa and Nigeria, marking the completion of the Company's first international electronic cigarette licensing agreement and product launch. The BrkFst brand, co-created with Grammy-winning artist Burna Boy, aims to redefine the electronic cigarette product market in these regions. BrkFst products are now available in over 500 retail stores in both countries, including Pick n Pay, Forecourts convenience stores, Spaza shops, and the HORECA (hotel/restaurant/café) channel, among major chain retailers. The initial market response exceeded expectations, with widespread adoption by retailers and positive feedback from consumers. Building on this momentum, Ruhnn Technology plans to expand its retail coverage in Africa to over 2,000 stores within the next six months. This expansion will include collaborations with other major retailers such as Checkers, Spar, and Family Stores, while strengthening its presence in existing retail channels. To support the product launch, Ruhnn Technology's local brand partners are hosting daily brand promotion activities with brand ambassadors in major metropolitan areas such as Cape Town and Johannesburg, and directly engaging with consumers and retailers. "The successful launch of BrkFst in Africa is a significant milestone for Ruhnn Technology, marking our first successful launch of a licensed brand electronic cigarette in overseas markets, and demonstrating our execution capabilities in our international expansion strategy," said Michael Wang, Co-CEO of Ruhnn Technology. "The strong response from retailers and consumers validates our strategy of entering new markets through partnerships with key local brands. The launch of BrkFst in Africa will be the first of many successful cases, and we look forward to replicating this success in other markets. This product launch aligns perfectly with our strategy of expanding our global market share of electronic cigarette products through carefully selected brand partnerships and comprehensive market promotion."