ISG to Evaluate Salesforce Ecosystem Partners Worldwide

Information Services Group (ISG) has announced its intention to publish a comprehensive report on Salesforce ecosystem partners, set to be released in March 2024. The report, titled "Salesforce Ecosystem Partners 2024," will evaluate over 170 service providers offering Salesforce implementation and managed application services for large and midsize enterprises. This evaluation will cover a wide range of services, including multicloud implementation, marketing automation, and industry cloud products.

ISG's research will focus on six key quadrants, each representing a specific service that typical Salesforce customers are buying. These quadrants include Multicloud Implementation and Integration Services for Large Enterprises, Implementation Services for Core Clouds—Midmarket, Implementation Services for Marketing Automation, Managed Application Services for Large Enterprises, Managed Application Services for Midmarket, and Implementation Services for Industry Clouds. By evaluating providers in these areas, ISG aims to provide enterprise buyers with valuable insights into their current vendor relationships, potential new engagements, and available offerings.

The report will also feature expanded customer experience (CX) data, which will measure actual enterprise experience with specific provider services and solutions. This data will be based on ISG's continuous CX research and will enable enterprise customers to share their experiences about a specific provider or vendor. In return for their feedback, participants will receive a copy of the report.

ISG's upcoming report is expected to significantly influence the perception of Salesforce ecosystem providers among enterprise buyers. By offering a comprehensive, data-driven assessment of the market, the report will help enterprise buyers make more informed decisions about their current vendor relationships and potential new engagements. Additionally, the report's expanded CX data will provide real-world insights, further enhancing its credibility and value.

The report's focus on specific quadrants will also impact providers' strategic planning. By evaluating providers in areas like multicloud implementation and marketing automation, the report will help them identify gaps and opportunities to improve their offerings. This will enable providers to make informed decisions, allocate resources effectively, and ultimately, strengthen their competitive position within the Salesforce ecosystem.

ISG's research will cover the global Salesforce services market, examining products and services available in the U.S., Germany, Brazil, France, and the U.K. This geographical focus will provide a detailed understanding of regional preferences and needs, enabling enterprises to make informed decisions about their Salesforce implementation and managed services. The report's authors will include ISG analysts Rodrigo Barreto (U.K.), Mauricio Ohtani (Brazil), Marcio Tabach (France), and Rainer Suletzki (U.S. and Germany).

In conclusion, ISG's upcoming report on Salesforce ecosystem partners is poised to have a significant impact on the perception of providers among enterprise buyers and the competitive landscape within the Salesforce ecosystem. By offering a comprehensive, data-driven assessment of the market, the report will enable enterprise buyers to make more informed decisions and help providers enhance their market presence and attract new clients. The report's focus on specific quadrants will also impact providers' strategic planning, driving competition and innovation within the Salesforce ecosystem.