iQIYI Unveils Extensive Content Lineup at North America Event; Expands Brazil Operations with Portuguese Subtitles

iQIYI, a prominent online entertainment service in China, unveiled over 250 new Asian shows at its North America Content Showcase, and announced an expansion into Brazil with Portuguese content offerings. This expands their global reach, showcasing a diverse lineup of Chinese dramas and original variety shows in various genres. iQIYI also expanded its services to five Central and South American markets on Roku TV, emphasizing their commitment to offering premium Asian entertainment globally.

As iQIYI, the prominent online entertainment service in China, continues to expand its reach, it recently unveiled over 250 new Asian shows at its North America Content Showcase and announced its entry into Brazil with Portuguese content offerings (1). This move marks an essential step in the company's global growth strategy, showcasing a diverse lineup of Chinese dramas and original variety shows in various genres.

iQIYI's expansion into international markets is not limited to North America and Brazil. The company is also planning to launch VR location-based experiences across major Chinese cities this summer, with global expansion to follow (1). This innovative use of technology aims to expand into offline commercial spaces and cultural tourism markets, enhancing the long-term value of iQIYI's original IPs.

The company's success in the VR immersive theater market is supported by the widespread popularity of the original IPs on which these projects are based. For instance, the hit drama series Love Between Fairy and Devil will soon open at Galaxy Macau and Shanghai (1). Employing stunning theater sets, immersive audiovisual effects, and motion devices enhanced with sensory elements like wind and water spray, coupled with interactive gameplay and hand-tracking input, audiences can fully immerse themselves in unparalleled multisensory experiences.

Furthermore, iQIYI's VR projects enhance efficiency and visitor capacity through thoughtfully designed routes tailored to each location and relevant cultural tourism scenes (1). This approach enables the company to showcase captivating content and engaging storytelling to a diverse global audience through cutting-edge technology.

In conclusion, iQIYI's global expansion and innovative use of technology demonstrate the company's commitment to offering premium Asian entertainment globally. With a diverse lineup of Chinese dramas, original variety shows, and immersive experiences, iQIYI aims to captivate audiences and showcase captivating content and engaging storytelling to a diverse global audience.

References:
[1] Finance.yahoo.com. (2024, June 24). iQIYI's VR location-based entertainment expansion includes Dubai and Bangkok. Retrieved from https://finance.yahoo.com/news/iqiyis-vr-location-based-entertainment-074200599.html