iQIYI Unveils 2026 Content Strategy and New International Collaborations at iJOY 2026 Thailand

Saturday, Nov 8, 2025 4:23 am ET1min read
IQ--

iQIYI, Asia's leading streaming platform, hosted the "iJOY 2026 Thailand" event in Bangkok, reviewing its annual achievements in the Thai market and unveiling its upcoming content strategy, including new C-Dramas and local Thai originals. iQIYI plans to increase investment in Thailand and aims to double the number of original Thai dramas in 2026. The platform also introduced Esther Yu as its new Global Ambassador and announced its 2026 lineup of major C-Dramas.

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