iQIYI (IQ.US) and Red Pear Short Drama have entered a deep collaboration to co-produce high-quality micro-series.

On January 13, iQIYI (IQ.US) and Red Fruit Short Drama jointly announced at the "Premium Micro Short Drama Industry Development Exchange Meeting" that they have reached a deep cooperation and will launch IP joint development, joint production, and content authorization, etc., to jointly launch more premium micro short dramas.With the rapid development of micro short dramas, integrating various advantages and rich experience has become a consensus in the market. This time, iQIYI and Red Fruit Short Drama, two platforms, will explore more possibilities for the development of premium micro short dramas and bring more high-quality works to the audience.iQIYI's Senior Vice President, Yang Haitao, said: "iQIYI fully embraces micro short dramas and has a rich content form of 'long + short'. In the future, iQIYI will work with Red Fruit Short Drama to make joint efforts to create and promote the healthy development of premium micro short dramas."Le Li, General Manager of Red Fruit Short Drama, said: "Red Fruit Short Drama hopes to establish a long-term cooperation with many institutions with rich experience in dramas and movies, and explore the infinite possibilities of premium micro short dramas together to enhance the industry's ceiling."Yang Haitao also shared the achievements and future plans of iQIYI in micro short dramas for the first time. Last September, iQIYI announced its entry into micro short dramas and set up "Micro Theater" and "Short Theater". Micro Theater mainly produces content in vertical screen format with a single episode length of 1-3 minutes, while Short Theater mainly produces content in horizontal screen format with a single episode length of 5-20 minutes. Members can watch all micro dramas and short dramas for free, and non-members can also watch part of them for free. At present, iQIYI has more than 10,000 micro short dramas for members and non-members to watch. The member distribution of vertical micro dramas and horizontal short dramas has achieved results, and there are already micro drama projects with monthly distribution exceeding one million yuan in December. The distribution box office of the short drama "Original Sin" has exceeded RMB24 million.This year, iQIYI will set the goal of creating high-quality content and launch the "1,000 Premium Micro Short Drama Plan" and the "100 Premium Short Drama Plan", including ancient sweet pet, urban romance, history and mystery, etc. iQIYI will work with its partners to continuously launch more and better quality premium micro short dramas, demonstrate the social value of high-quality content, and expand the imagination space of the micro short drama industry together.