iQIYI (IQ.US) surged over 3% as it unveiled its "Qijing" advertising platform, redefining the new paradigm of synergy between brand and effect.

On Thursday, iQIYI (IQ.US) rose more than 3% to US$2.403. On March 5, iQIYI held an effect advertising client conference in Xishuangbanna, Yunnan, officially launching its newly upgraded advertising platform "Qijiu". This platform is driven by AI technology, deeply integrating the resources of "long video + micro short drama" double ecology, and building a full-chain intelligent marketing system covering creative production, accurate delivery, and effect optimization to provide advertisers with a one-stop solution for brand and effect synergy. The launch of the platform marks iQIYI's strategic upgrade from a content platform to an intelligent marketing ecosystem service provider, exploring a new path of brand and effect synergy driven by technology and empowered by ecology for the digital advertising industry.

iQIYI's Vice President Wang Ruixiang stated that the Qijiu platform is redefining the "person-merchandise-scene" relationship in the advertising industry through technological iteration and ecosystem integration. In the future, it will continuously upgrade the advertising big model, deepen the synergy effect of long and short content, and strive to become the core engine for brands to achieve business growth. The platform has already covered key industries such as micro dramas, e-commerce, and internet services, with a technology penetration rate of 80%. It is expected to serve more than 50,000 advertisers this year.