Ipsos Appoints Jean Laurent Poitou as New CEO to Drive Growth and Digital Transformation

Ipsos appoints Jean Laurent Poitou as new CEO, replacing Ben Page. The Board considers the market served by Ipsos as significant and dynamic, but evolving with increasing demand for quick, reliable, and trustworthy data. Jean Laurent Poitou has 30 years of experience at Accenture and Alvarez & Marsal, supporting businesses in digital transformation, technological modernisation, and artificial intelligence initiatives. Ipsos aims to play an active role in industry transformation and strengthen its leadership with rapid data capabilities.

Paris, 19 August 2025 – The Board of Directors of Ipsos has appointed Jean Laurent Poitou as the new Chief Executive Officer, succeeding Ben Page. Poitou, an engineer and graduate of the École Polytechnique, brings extensive experience in digital transformation, technological modernization, and artificial intelligence initiatives, having spent over 30 years at Accenture and Alvarez & Marsal [1].

The appointment comes as the market served by Ipsos is considered significant and dynamic, with evolving demands for quick, reliable, and trustworthy data. The company's clients require data to be produced, analyzed, and reported with precision and in shorter timeframes, regardless of the source—whether it be people or digital models [1].

Ipsos, with its global presence and diverse services, is ideally positioned to meet these needs and regain a higher growth trajectory. The new CEO, Poitou, is expected to accelerate Ipsos' development by leveraging his expertise in growth and innovation. He will lead the company into its next chapter, focusing on rapid data production, analysis, and reporting capabilities [1].

Poitou's experience in digital transformation and artificial intelligence aligns well with Ipsos' strategic goals. He has supported numerous companies in their digital transformation and technological modernization initiatives, making him a suitable candidate to drive Ipsos' growth and innovation [1].

Ben Page, who has served as the CEO since November 2021, will remain in his position until September 15, 2025, when Poitou will assume the role. Page, who has spent 38 years at Ipsos, is proud of the company's achievements and is looking forward to handing over the reins [1].

Ipsos, founded in France in 1975, is one of the largest market research companies in the world, present in 90 markets and employing nearly 20,000 people. Its tagline, "Game Changers," reflects its ambition to help clients navigate the world of rapid change [1].

References:
[1] https://www.globenewswire.com/news-release/2025/08/19/3135931/0/en/Jean-Laurent-Poitou-appointed-Chief-Executive-Officer-of-Ipsos.html