iPhone 17 Series Launch Drives 400% Trade-In Sales Surge

On September 19, Apple's iPhone 17 series was officially launched, with sales beginning at 8 AM on JD.com. By noon, over 30,000 users across the country had received their new iPhone 17 devices. Additionally, by 10 AM, the "trade-in" program for the iPhone 17 had seen a fourfold increase in sales compared to the same period last year.

Early in the morning, reporters visited the Apple flagship store on Nanjing East Road in Shanghai and observed long queues of consumers waiting to receive their new iPhone 17 devices. Many users opted for the iPhone 17 Pro and iPhone 17 Pro Max models, with the newly introduced orange color and the traditional silver color being particularly popular.

Outside the flagship store, a large number of scalpers gathered, hoping to capitalize on the high demand. The 256GB silver and orange iPhone Pro Max models were the most sought after, with scalpers offering to buy them at a premium of 400 to 500 dollars. The 512GB model was being offered a premium of 300 dollars, while other versions were being offered at a premium of 100 to 200 dollars.

However, several scalpers expressed reluctance to buy back the iPhone 17 Pro model. One scalper mentioned that the orange and silver 256GB and 512GB versions of the iPhone 17 Pro Max were being offered a premium of 500 dollars for buyback, while the 1TB version was being offered a premium of 350 dollars. However, the Pro model, blue version, 2TB version, and base version were not being accepted for buyback. Another scalper stated that the base version and Pro model were being offered a maximum premium of 200 dollars for buyback, while the Pro Max model was being offered a maximum premium of 400 dollars, citing an oversupply of these models.

This year, Apple's product line saw significant updates, with the introduction of four new models: the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. The new "lightweight" iPhone Air model has replaced the previous Plus version and is being marketed as the "thinnest iPhone in Apple's history."

However, the iPhone Air series, which features an eSIM card, has not yet been displayed in retail stores, and its sales date remains undetermined. Pricing for the new models starts at 799 dollars for the standard iPhone 17, 999 dollars for the iPhone Air, 1099 dollars for the iPhone 17 Pro, and 1199 dollars for the iPhone 17 Pro Max.