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iPhone 17 Pro: Higher Price, Fewer Storage Options
ByAinvest
Wednesday, Aug 13, 2025 6:33 am ET1min read
The iPhone 17 Pro is expected to have a higher starting price of $1,049 for 256GB of storage, up from $999 for 128GB on the iPhone 16 Pro. The entry-level 128GB configuration will be dropped, leaving buyers with 256GB, 512GB, or 1TB options. This strategy is similar to the one used last year with the iPhone 15 Pro Max, where the starting price was raised by $100 and the base storage was increased to 256GB.
Apple is set to introduce the iPhone 17 Pro with a significant price increase and a change in storage configurations. According to recent leaks, the iPhone 17 Pro will have a higher starting price of $1,049 for 256GB of storage, up from $999 for 128GB on the iPhone 16 Pro. This move is part of Apple's strategy to offset the costs of US tariffs imposed on products manufactured in China.The entry-level 128GB configuration will be dropped, leaving buyers with 256GB, 512GB, or 1TB options. This strategy is similar to the one used last year with the iPhone 15 Pro Max, where the starting price was raised by $100 and the base storage was increased to 256GB [1].
Analysts and leakers have predicted a $50 price hike across the iPhone 17 lineup, with the base model escaping the price increase initially [2]. However, Apple has chosen to absorb these extra costs, taking a $900M hit in Q2, and is expected to pass on at least some of the costs to consumers in future [1].
The iPhone 17 Pro will also feature the latest A19 Pro chipset, alongside 12GB of RAM and 256GB of internal storage. This represents a notable 4GB RAM increase compared to earlier Pro versions [3].
The new line-up, if accurate, would provide the following pricing:
- iPhone 17: $799
- iPhone 17 Pro (256GB): $1,049
- iPhone 17 Pro Max: $1,249
- iPhone 17 Air: $949 [1]
The iPhone 17 Air, with a starting price of $899, could be a tough sell, as it's an all-new device and we don't have an existing model to compare it to [2].
Apple has not officially confirmed the launch date, but reports suggest the iPhone unveiling could take place on either September 3 or September 9 [3].
References:
[1] https://9to5mac.com/2025/08/11/higher-iphone-17-prices-but-pro-storage-will-start-at-256gb-says-leaker/
[2] https://www.macrumors.com/2025/08/12/iphone-17-price-rumors/
[3] https://www.financialexpress.com/life/technology-iphone-17-iphone-17-pro-launch-date-leaked-check-price-in-india-uae-the-us-design-camera-chipset-and-more-3939060/
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