IP Price Hits New ATH Amid Heritage Distilling's Treasury Expansion

Story Protocol (IP) price surged to a record $11.75, fueled by Heritage Distilling's $220 million PIPE financing and public IP token treasury, now totaling over 53 million tokens. The ongoing $82 million open-market buyback by Story Foundation is expected to provide further support for IP price in the coming months. IP price is currently trading around $10.20 and is eyeing the $13.50-$14.00 range as the next target.

Heritage Distilling's (CASK) shares surged nearly 20% on Tuesday following the company's unveiling of its crypto intellectual property (IP) treasury strategy and the launch of a Treasury Dashboard. This move positions Heritage as the first public company to establish such a reserve, drawing significant attention from investors.

The company confirmed it is preparing to launch a Treasury Dashboard, designed to offer transparency into its intellectual property holdings, outstanding shares, and net asset valuation. This initiative is intended to provide both visibility and analytics to stakeholders as Heritage develops a sustainable framework around Story Protocol’s ecosystem. The IP token, which hit an all-time high of $11.66, has seen a 31% increase over the past 24 hours, trading at $11.20 at the time of writing Heritage Distilling shares jump as firm clarifies crypto IP strategy^[1].

Heritage's strategy appears aimed at institutionalizing the management of IP-linked digital assets, a theme gaining traction as blockchain-based intellectual property models evolve in the age of artificial intelligence. The move comes at a pivotal time for Story Protocol, a Layer 1 blockchain project focusing on intellectual property and ensuring fair compensation for content creators in the AI era.

Heritage also disclosed several notable leadership additions. B2 Capital's Phil Blows will join as chief investment officer, while former Google executive David Lee and former CoinMarketCap CEO Erick Zhang are being considered for board positions. This follows a $220 million PIPE financing round in August, which drew backing from major crypto investors including a16z crypto, Arrington Capital, dao5, Hashed, Polychain Capital, and Selini Capital Heritage Distilling shares jump as firm clarifies crypto IP strategy^[1].

The ongoing $82 million open-market buyback by Story Foundation is expected to provide further support for the IP price in the coming months. The IP price is currently trading around $10.20 and is eyeing the $13.50-$14.00 range as the next target. Heritage's alignment of its corporate treasury with the IP token represents a bet on the maturation of blockchain-based IP markets Heritage Distilling shares jump as firm clarifies crypto IP strategy^[1].