IOTA Launches Cricket-Themed NFT Initiative in Pakistan via Gamifly

IOTA has launched a major NFT initiative in Pakistan, targeting cricket fans through Gamifly, a popular decentralized platform with over 5 million users and 3 million active wallets. The project, powered by IOTA Rebased, is enabling the seamless creation and deployment of NFTs featuring prominent Pakistani cricketers such as Abrar Ahmad, Shadab Khan, and Fazalhaq Farooqi. These digital assets come with unique utilities, including tournament access, VIP passes, and early access to a marketplace powered by GMF, Gamifly’s native token [1].

The initiative is centered around , the first Web3 cricket game built by AyLab, which integrates Web2 experiences into a decentralized framework. NFTs are being minted individually and deployed in real time on the IOTA network, with each token assigned a unique address. This approach highlights IOTA’s ability to handle high-volume, low-cost transactions, making it a compelling choice for a region with a large, young, and digitally engaged audience [1].

Pakistan’s cricket culture is deeply embedded in its national identity, making the region an ideal market for Web3 engagement. With over 2.5 billion cricket fans globally and a population where 65% are under 30, IOTA’s feeless architecture aligns well with the price-sensitive nature of the market. The network’s recent improvements in transaction sequencing and validator metrics have already led to a significant increase in user accounts, rising from 226,000 to 437,000 in just three months [1].

The timing of the rollout is strategic, as Pakistan is strengthening its stance on blockchain and crypto regulation. Recent developments include a proposed Memorandum of Understanding with Kyrgyzstan to collaborate on blockchain innovation and the formation of the Pakistan Crypto Council to oversee the integration of digital assets into the national financial system [1].

Gamifly’s NFTs are being priced in GMF, an off-chain token. While it remains uncertain whether GMF will be anchored to IOTA’s Layer 1, the integration would enhance the platform’s functionality by enabling a decentralized marketplace for NFT trading directly on the IOTA network. Salima, a crypto enthusiast and observer of the project, has noted that the NFTs are still being minted and are expected to integrate fully into the game soon [1].

This rollout could serve as a catalyst for broader IOTA adoption in the region, especially with Gamifly already ranking among top platforms on DappRadar and leading in sports gaming on Google Play in Pakistan. The project not only leverages the emotional and cultural significance of cricket but also demonstrates IOTA’s scalability and efficiency in real-world applications.

Source: [1] IOTA Powers Massive NFT Rollout for Cricket Fans in Pakistan (https://coinmarketcap.com/community/articles/689494518e030a50e32ca187/)