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AMTD Group Inc. and its affiliated entities, including
, , and Essentials Group (TGE), have unveiled an ambitious initiative to integrate cryptocurrency into their treasury reserves by 2025. This plan, currently in development, would enable holders of major cryptocurrencies such as (BTC), (ETH), Binance Coin (BNB), Tether (USDT), and USD Coin (USDC) to exchange their assets for newly issued shares in one or more of the three publicly traded companies. The initiative aims to bridge the gap between the rapidly evolving crypto market and traditional financial systems, particularly the New York Stock Exchange where all three companies are listed.Under the proposed program, the exchange of crypto assets for equity would be based on prevailing market values, with the pricing mechanism determined through mutual agreement between the issuers and investors. The shares allocated to crypto holders could be distributed across
, , and TGE, depending on the agreed-upon structure. This initiative is positioned as a "conduit and effective means" for investors to diversify their portfolios and participate in a broader range of asset classes beyond traditional fiat-based investments [3].AMTD Group, a diversified conglomerate with a global footprint in media, education, hospitality, and digital solutions, views this initiative as a strategic step to align with emerging financial trends. The company's digital subsidiaries, including
Digital and TGE, are particularly well-positioned to leverage their existing infrastructure in digital media and VIP services to offer tailored experiences to crypto asset holders. For example, TGE, which owns L'Officiel and The Art Newspaper, as well as a range of entertainment and premium hospitality ventures, could integrate crypto-based services into its broader offerings to enhance the value proposition for investors [3].The proposal also includes the issuance of American Depositary Shares (ADSs) as a potential component of the exchange. ADSs, which are U.S.-listed shares representing a specified number of shares in a foreign company, may be offered to crypto holders as part of the conversion process. This approach could facilitate the integration of non-traditional assets into a conventional equity structure, though it introduces a layer of regulatory complexity. Legal experts have noted that while U.S. securities laws do permit the use of non-cash consideration for stock, such transactions require rigorous compliance, including SEC approval and extensive disclosures [3].
From an investor relations standpoint, the announcement signals a strong alignment of interests among AMTD Group’s executive leadership and core management. Earlier in 2025, all key executives and management members of AMTD IDEA, AMTD Digital, and TGE voluntarily committed to a two-year lock-up agreement on their equity holdings, reinforcing confidence in the long-term strategic direction of the group. This aligns with the broader initiative to incorporate crypto assets into the group's treasury, as it reflects a shared vision of innovation and resilience in the face of evolving financial landscapes [1].
The integration of cryptocurrency into treasury reserves is not without its challenges. Experts in the field have highlighted the legal and operational hurdles associated with such transactions, especially as they expand into different jurisdictions. However, the potential benefits—ranging from increased liquidity to broader investor engagement—make this initiative a noteworthy development in the convergence of traditional and digital finance [3].
Source:
[1] AMTD IDEA, AMTD Digital and TGE Announce Long Term Commitment from All Executive Directors and Core Management of Key Operations and Subsidiaries (https://www.prnewswire.com/news-releases/amtd-idea-amtd-digital-and-tge-announce-long-term-commitment-from-all-executive-directors-and-core-management-of-key-operations-and-subsidiaries-302534664.html)
[2] TGE alongside with AMTD Obtain Successful Court Decisions against Unauthorised and Infringing Activities in Austria (https://ir.amtdigital.net/investor-news/investor-news-details/2025/TGE-alongside-with-AMTD-Obtain-Successful-Court-Decisions-against-Unauthorised-and-Infringing-Activities-in-Austria/default.aspx)
[3] Publicly-Listed AMTD Group Wants Investors' Crypto in Equity (https://finance.yahoo.com/news/publicly-listed-amtd-group-wants-065000250.html)

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