Investing in the Silver Tsunami: Aging-Tech and Fintech-Driven Social Services Lead the Charge

The global population is aging at an unprecedented rate. By 2030, one in five Americans will be over 65, and the World Health Organization projects that the number of people aged 60 and above will double to 2.2 billion by 2050. This demographic shift is creating a seismic demand for innovative solutions to address the complex needs of older adults. At the intersection of this "silver tsunami" and technological advancement lies a burgeoning investment opportunity: aging-tech and fintech-driven social services. The partnership between SelectQuote and Findhelp exemplifies how companies are leveraging technology to tackle Social Determinants of Health (SDoH) while unlocking scalable, profitable models.

The SelectQuote-Findhelp Partnership: A Blueprint for Holistic Care

SelectQuote, a leader in healthcare services for seniors, has partnered with Findhelp, a care coordination platform, to connect nearly 50,000 low-income seniors with essential social services. This collaboration has directed over 200,000 seniors to Findhelp's platform, which offers resources such as food assistance, housing support, transportation, and financial aid. By addressing non-medical factors like food insecurity and housing instability—key drivers of poor health outcomes—SelectQuote is redefining its role beyond traditional insurance brokerage. As Bob Grant, SelectQuote's President, noted, this partnership allows the company to “address the root causes of health disparities and improve lives holistically” SelectQuote, Inc. Partners with Findhelp to Connect Nearly 50,000 Seniors with Vital Social Services^[1].

The financials underscore the strategic value of this move. SelectQuote's Healthcare Services segment generated $214.0 million in revenue in the fourth quarter of 2025, serving 108,018 members. By integrating Findhelp's platform into its ecosystem, SelectQuote is not only enhancing customer retention but also expanding its value proposition to include care coordination—a critical differentiator in a competitive market SelectQuote, Inc. Partners with Findhelp to Connect Nearly 50,000 Seniors with Vital Social Services^[1].

Aging-Tech: A $15.8 Billion Opportunity by 2033

The SelectQuote-Findhelp collaboration is emblematic of a broader industry trend. The global care coordination platforms market, valued at $3.2 billion in 2024, is projected to reach $8.1 billion by 2033, growing at a 10.9% CAGR U.S. Care Management Solutions Market Size^[3]. Meanwhile, the broader healthcare coordination platforms market is expected to hit $15.8 billion by 2033, driven by AI, cloud-based solutions, and value-based care models U.S. Care Management Solutions Market Size^[3].

Fintech is a key enabler of this growth. For instance, AI-powered platforms are streamlining access to financial aid and benefits, while blockchain is enhancing transparency in resource distribution. The U.S. care management solutions market alone is valued at $7.48 billion in 2025 and is forecasted to grow at a 14.1% CAGR through 2030 U.S. Care Management Solutions Market Size^[3]. These figures highlight a sector where technology is not just a tool but a catalyst for systemic change.

Why Investors Should Take Note

1. Market Expansion: The aging population is driving demand for solutions that address both medical and non-medical needs. Companies like SelectQuote are capitalizing on this by bundling services—health insurance, social support, and financial guidance—into a single platform.
2. Scalability: Care coordination platforms, such as Findhelp, operate on scalable models. With cloud-based deployment growing at an 18% CAGR U.S. Care Management Solutions Market Size^[3], these platforms can rapidly expand their reach without proportionally increasing costs.
3. Policy Tailwinds: Governments are increasingly prioritizing SDoH. The U.S. Centers for Medicare & Medicaid Services (CMS) has allocated $1.5 billion to address SDoH since 2023, creating a regulatory environment that favors companies like SelectQuote SelectQuote, Inc. Partners with Findhelp to Connect Nearly 50,000 Seniors with Vital Social Services^[1].
4. Investor Appetite: Global investments in longevity technologies surged to $8.49 billion in 2024, more than double 2023 levels. Platform technologies, including those for care coordination, attracted over $2 billion in funding, signaling a shift toward foundational tools that support therapeutic development Longevity Investment More Than Doubled to $8.5bn in 2024^[2].

Risks and Considerations

While the sector is promising, investors must navigate challenges such as data interoperability, privacy concerns, and regulatory complexity. For example, integrating care coordination platforms with existing electronic health records (EHRs) requires robust cybersecurity measures. Additionally, the success of fintech-driven models hinges on partnerships with government agencies and nonprofits, which can be politically sensitive.

Conclusion: The Future of Aging Is Tech-Driven

The SelectQuote-Findhelp partnership is more than a corporate collaboration—it is a harbinger of a new era in aging-tech. By addressing SDoH through fintech and care coordination, companies are unlocking value for both investors and society. As the global population continues to age, the winners will be those that combine technology, empathy, and scalability. For investors, the message is clear: the silver tsunami is not a threat but an opportunity.