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Inuvo, a provider of AI AdTech solutions, has introduced IntentPath, a new visualization capability that predicts how audiences move from awareness to engagement to conversion. The platform maps consumer buying reasons and predicts shifts in audience trends. The updated IntentKey Platform offers enhanced demographic insights, improved model editing, and one-click activation. Inuvo's AI technology identifies high-intent users before others do, revealing the motivations behind behavior. The platform is designed to unlock audiences that competitors can't reach.

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