Intuit Urged to Adopt Bitcoin as AI Hedge by Strive CEO

Strive Asset Management CEO Matt Cole has called on Intuit to reassess its policies regarding cryptocurrency, advocating for the inclusion of Bitcoin in its asset portfolio. Cole, who recently successfully campaigned for GameStop to integrate Bitcoin, believes that Intuit should also embrace cryptocurrency as a strategic move to safeguard against the disruptive potential of artificial intelligence technologies.

In an open letter to Intuit’s leadership, Cole emphasized that a Bitcoin reserve would serve as a robust hedge against the risks posed by AI advancements. He pointed out that Intuit’s reliance on products like TurboTax makes it vulnerable to potential disruptions from evolving technologies. By investing in Bitcoin, Cole argues, Intuit can secure its strategic capital during the AI revolution.

Cole also raised concerns about Mailchimp’s current policies towards cryptocurrency-related accounts. He accused the platform of being excessively cautious, leading to the suspension of crypto-related accounts under what he describes as problematic policies. Cole argues that these policies unfairly target Bitcoin professionals, potentially diminishing shareholder value in the long run. He recommended that Intuit amend its regulations to create a more inclusive environment for cryptocurrency businesses, especially given the current regulatory climate which appears more favorable.

In addition to advocating for Bitcoin, Cole proposed practical strategies for Intuit to remain competitive. He envisions that integrating Bitcoin into Intuit’s financial portfolio would not only bolster its capital reserve but also improve its stance in the innovative tech landscape. By adopting such measures, Cole believes that Intuit can navigate the winds of change brought about by AI and other disruptive technologies.

Cole warned that failing to embrace Bitcoin could lead to lost opportunities for growth and could even jeopardize the operational status of some of Intuit’s flagship products in a rapidly digitalizing market. He stated, “Without adapting to new financial trends such as cryptocurrency, Intuit risks being left behind in an evolving industry.”

As the financial landscape continues to shift towards digital currencies, Matt Cole’s advocacy for Intuit to adopt Bitcoin and reevaluate its policies reflects broader trends in the market. By responding to these challenges proactively, Intuit could position itself advantageously, ensuring its relevance and resilience amid technological transformations.