Intuit Hits New High: Morgan Stanley Raises Price Target to $730

Intuit Inc. (INTU), the leading provider of financial software and services, has seen its stock price soar in recent months, and Morgan Stanley has taken notice. In a recent analyst note, Morgan Stanley raised its price target for Intuit to $730 from $685, reflecting the firm's bullish outlook on the company's growth prospects. This article delves into the factors driving Morgan Stanley's price target revision and explores the implications for Intuit's valuation and investor sentiment.

Morgan Stanley's decision to raise Intuit's price target is rooted in the company's strong financial performance and strategic initiatives. In the first quarter of fiscal year 2025, Intuit reported a 4% increase in revenue, driven by growth in its Small Business and Self-Employed segment. The company also maintained its full-year guidance for revenue growth of 10% to 11%, demonstrating its confidence in its growth trajectory.



In addition to Intuit's robust earnings reports, Morgan Stanley likely factored in the company's strategic initiatives, such as the integration of artificial intelligence (AI) and global expansion efforts. Intuit's AI integration is enhancing user experiences and expanding its product offerings, while its global expansion opens new markets and increases its customer base. These strategic moves are solidifying Intuit's competitive position and driving growth, as Morgan Stanley's price target revision acknowledges.

Moreover, Morgan Stanley's assessment of Intuit's competitive landscape and market position played a role in its price target revision. The company's strong product offerings and market dominance in accounting and tax preparation software contribute to its appeal. By raising the price target, Morgan Stanley signals its expectation of Intuit's stock appreciating further, reflecting their bullish stance on the company's future performance.



Intuit's valuation multiples also impact Morgan Stanley's price target. At the time of the price target raise, Intuit's forward P/E was 24.5, higher than the software industry average of 21.7 (BofA Securities, 2024). However, Intuit's EV/EBITDA ratio of 22.5 is in line with its peers (Citigroup, 2024). Given Intuit's strong earnings growth, Morgan Stanley likely assigns a premium valuation, indicating their confidence in Intuit's ability to drive future earnings.

In conclusion, Morgan Stanley's raised price target for Intuit reflects the company's strong financial performance, strategic initiatives, and competitive landscape. As Intuit continues to execute on its growth strategy, investors can expect the company to maintain its momentum and deliver solid returns. With a diversified investment strategy and careful monitoring of market trends, investors can capitalize on Intuit's growth prospects while managing potential risks.