Intuit Hits 50th in Daily Trading Volume as AI Expansion and Strategic Alliances Boost Momentum

On August 20, 2025, Intuit (INTU) closed with a 0.27% decline, trading at $699.04 with a volume of $1.47 billion, placing it 50th in daily trading activity. The stock’s 52-week range spans $532.65 to $813.70, reflecting a market capitalization of $195.37 billion. Institutional ownership remains strong, with 83.66% of shares held by professional investors, while insider sales in recent months have reduced their stake by 2.68%.

Recent developments highlight Intuit’s strategic focus on AI-driven solutions and extended holiday shopping dynamics. The company released a Mailchimp report analyzing a seven-phase holiday shopping cycle, revealing 43% of consumers begin purchasing in October. This underscores shifting retail behaviors and opportunities for targeted marketing. Additionally, Intuit expanded its QuickBooks AI capabilities, including task-focused agents for payroll and invoicing, positioning itself as a leader in automation for small businesses.

Partnership activity also drove attention, including a collaboration with Sovos for e-invoicing solutions and a global alliance with Mailchimp for campaign automation. These moves aim to enhance Intuit’s ecosystem, addressing growing demand for integrated financial and marketing tools. Meanwhile, the company announced its Q4 2025 earnings release on August 21 and an investor day on September 18, signaling transparency ahead of key financial updates.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day from 2022 to now delivered moderate returns. The 1-day return was 0.98%, with a total return of 31.52% over 365 days. This indicates the strategy captured some short-term momentum but also reflected market volatility and potential timing risks.