Intuit Drops 1.60% in Trading Volume Ranking 100th Amidst New Mailchimp Tools Launch

Volume AlertsFriday, Jun 13, 2025 8:01 pm ET
1min read

On June 13, 2025, Intuit (INTU) experienced a decline of 1.60%, with a trading volume of $869 million, ranking it 100th in the day's stock market activity.

Intuit Mailchimp recently introduced a new suite of tools and integrations at their flagship event FWD: London. These advancements are designed to help marketers and small- to mid-sized businesses better understand and leverage their customer data. The new tools aim to address the challenge of customer acquisition, which is a concern for 71% of surveyed business owners. By providing a connected, data-driven solution, these tools empower businesses to engage with customers more effectively, boost conversions, drive repeat business, and generate more referrals, ultimately accelerating long-term growth.

The new suite includes enhanced lead generation integrations with major platforms like Meta, TikTok, Google, Snapchat, and LinkedIn. These integrations allow businesses to automate, streamline, and optimize the lead-to-conversion journey, building richer customer profiles and nurturing leads with hyper-personalized marketing campaigns in real time. Additionally, over 100 new pop-up templates have been introduced to help businesses grow their customer base with less effort, and the Metrics Visualizer now offers more robust and intuitive custom reports, providing marketers with over 40 different performance analytics to understand their campaign performance better.

Looking ahead, Mailchimp plans to introduce new custom audience tools later this year, enabling marketers to send audience segments directly to Meta technologies and Google Ads. This will help in finding lookalike audiences or retargeting ads to existing customers, turning ad spend into real insights and revenue. Furthermore, SMS Contact Import via API will allow marketers to engage customers who prefer SMS-only communication, combining SMS data with email data and purchase history for a richer understanding of their audience.

Intuit's AI Agents, coming soon to QuickBooks, will provide businesses with a virtual team of end-to-end AI agents, including customer, payments, finance, project management, and accounting agents. These agents will deliver done-for-you experiences, coupled with insights and recommendations to grow and run a business, solving challenges before they arise with predictive insights and taking smart actions on behalf of the businesses.