Introducing Cheez-It Crunch: The Ultimate Sensory Snacking Experience

Cheez-It introduces Cheez-It Crunch, a new snack lineup combining 100% real cheese with a more satisfying crunch and 3D shape. The line includes three flavors: Cheez-It Crunch Kick'n Nacho Cheese, Cheez-It Crunch Zesty Jalapeno Cheddar, and Cheez-It Crunch Sharp White Cheddar. The new snack line answers the trend of sensory snacking experiences, with a 55% increase in crunchy snack social videos over the past year.

Cheez-It, a subsidiary of Kellanova, has introduced a new snack lineup, Cheez-It Crunch, designed to deliver a bold, crunchy snacking experience. The line combines 100% real cheese with a more satisfying crunch and a 3D shape, ensuring edge-to-edge bold flavor in every bite [1].

The new lineup includes three flavors: Cheez-It Crunch Kick'n Nacho Cheese, Cheez-It Crunch Zesty Jalapeño Cheddar, and Cheez-It Crunch Sharp White Cheddar. These flavors are part of a growing trend in sensory snacking, with a 55% increase in crunchy snack social videos over the past year [1].

The Cheez-It Crunch Kick'n Nacho Cheese flavor combines classic cheddar cheese with a kick of nacho spice, offering a satisfyingly spicy and savory taste. The Cheez-It Crunch Zesty Jalapeño Cheddar flavor blends the iconic Cheez-It cheddar taste with a bold kick of spicy jalapeno, providing a zesty heat that builds with each bite. The Cheez-It Crunch Sharp White Cheddar flavor will be available nationwide in January 2026, offering a complex cheddar taste with buttery notes in every bite [1].

The new snacks will be available in single-serve, 2.25oz bags at 7-Eleven stores starting in October 2025, priced at $2.79. Full-sized, 6.5oz bags of all three flavors will roll out at retailers nationwide in January 2026, priced at $4.49 [1].

Kellanova, with a legacy stretching back more than 100 years, is a leader in global snacking, international cereal, and noodles, and North America frozen foods. The company's net sales for 2024 were approximately $13 billion [1].

References:
[1] https://www.prnewswire.com/news-releases/cheez-it-reinvents-snacking-with-all-new-cheez-it-crunch-delivering-max-crunch-and-bold-flavor-like-never-before-302548348.html