Interpublic Launches Agentic Systems for Commerce, Enabling Brands to Accelerate Profitable Sales Growth Across Channels.

Interpublic Group has launched Agentic Systems for Commerce (ASC), a new offering that leverages AI and data from Intelligence Node to help brands optimize sales and margin performance across digital commerce channels. ASC captures data signals for every product and its competitors, enabling brands to make informed decisions and automate their commerce operations. The system has already shown double-digit improvements in impressions and sales for almost two dozen pilot brands.

Interpublic Group (NYSE: IPG) has introduced Agentic Systems for Commerce (ASC), a new AI-driven platform designed to optimize sales and margin performance for brands across digital commerce channels. Leveraging data from Intelligence Node, a transaction data company acquired earlier this year, ASC captures market signals for products and competitors, enabling brands to make data-driven decisions and automate their commerce operations.

ASC utilizes Interpublic's proprietary agentic system to analyze consumer searches, digital shelf positions, product content, pricing, and inventory levels. This actionable intelligence allows brands to optimize their sales and margin performance across various digital commerce channels. The system has already demonstrated significant improvements, with almost two dozen pilot brands experiencing double-digit increases in impressions and sales.

Dr. Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic, leads the ASC initiative. He joined IPG from Accenture in 2023 and brings extensive experience in designing and integrating large-scale enterprise systems. Zoghby highlights that ASC represents a foundational shift for sales and marketing teams, moving from standalone tools to intelligent systems that enable adaptive operations.

"Agentic Systems for Commerce can help brands compete and succeed in an evolving and demanding marketplace," said Philippe Krakowsky, CEO at Interpublic. "We believe ASC can become a new revenue stream for us, and it’s another way in which we can use AI to scale our expertise and expand our business beyond our core capabilities of marketing communications and media, into solution sets that deliver quantifiable results."

Interpublic's strategic acquisition of Intelligence Node and the appointment of Yaniv Sarig as the Global Head of AI Commerce further support initiatives like ASC. The company aims to leverage its AI capabilities to power commerce intelligence and activation, contributing to rapid adoption and growth.

References:
1. [Interpublic Launches Agentic Systems for Commerce](https://www.globenewswire.com/news-release/2025/07/22/3119764/0/en/Interpublic-Launches-Agentic-Systems-for-Commerce-to-Help-Brands-Accelerate-and-Sustain-Profitable-Sales-Growth-Across-Channels.html)
2. [C3.ai, Inc. Agentic AI Push Scales](https://www.nasdaq.com/articles/c3ais-agentic-ai-push-scales-can-it-fuel-new-growth-cycle)
3. [Rezolve AI and Tether Aligned as US Stablecoin Law Unveils New Era of Regulated Digital Commerce](https://www.morningstar.com/news/globe-newswire/9497861/rezolve-ai-and-150b-tether-aligned-as-us-stablecoin-law-ushers-in-new-era-of-regulated-digital-commerce)