Interpublic Group of Companies Sees MACD Death Cross and KDJ Death Cross on Chart.
ByAinvest
Wednesday, Sep 17, 2025 1:05 pm ET1min read
IPG--
IPG's recent business challenges, including repeated rounds of layoffs and the potential merger with Omnicom, have been attributed to various factors. Notably, the company's reversal on its climate policy, which initially pledged not to run campaigns for fossil fuel companies seeking to extend fossil fuel production, has drawn scrutiny. This reversal, which occurred in response to escalating climate emergencies and employee movements, has been seen as a strategic misstep [1].
The decision to take on campaigns for Saudi Aramco, intended to boost the oil company's "license to operate as part of the future energy landscape," may have contributed to IPG's business challenges. The company's reliance on industries vulnerable to climate change, such as insurance and food production, is evident. For example, State Farm, an IPG client, was forced to cancel an $8 million ad buy during the 2025 Super Bowl due to damages from California wildfires. Similarly, Mars, another IPG client, is investing millions in gene-edited chocolate to adapt to a changing climate [1].
Moreover, the shift in General Motors' strategy towards electric vehicles (EVs) is incompatible with Saudi Aramco's goal to be part of the future energy landscape. This suggests that IPG's work for Saudi Aramco may have negatively impacted its ability to sell other products in its brand portfolio [1].
Given these factors, a policy to stop extending the life of fossil fuels should be considered a bare minimum for companies like IPG. Marketing spend from fossil fuels makes up less than 1% of global ad spend, while these companies are responsible for 75% of global carbon emissions. It is clear that IPG's immediate reversal on its climate strategy did not arrest the business challenges it faced, and may have contributed to them [1].
In conclusion, IPG's recent stock price indicators suggest a potential downward trend. The company's climate policy reversal and reliance on vulnerable industries highlight the need for a more strategic approach to climate change. Any assessment of future strategy for the marketing industry in 2025 needs to consider climate change as a crucial factor affecting key sectors and brands.
The 15-minute chart for Interpublic Group Of Companies has recently triggered two technical indicators, the MACD Death Cross and KDJ Death Cross, which both occurred on September 17, 2025 at 13:00. These indicators suggest that the stock price may continue to decline, as the momentum of the stock price is shifting towards the downside and has the potential to further decrease.
Interpublic Group of Companies (IPG) has recently seen its stock price trigger two significant technical indicators, the MACD Death Cross and KDJ Death Cross, on September 17, 2025, at 13:00. These indicators suggest a potential downward trend in the stock price, as momentum has shifted towards the downside [1].IPG's recent business challenges, including repeated rounds of layoffs and the potential merger with Omnicom, have been attributed to various factors. Notably, the company's reversal on its climate policy, which initially pledged not to run campaigns for fossil fuel companies seeking to extend fossil fuel production, has drawn scrutiny. This reversal, which occurred in response to escalating climate emergencies and employee movements, has been seen as a strategic misstep [1].
The decision to take on campaigns for Saudi Aramco, intended to boost the oil company's "license to operate as part of the future energy landscape," may have contributed to IPG's business challenges. The company's reliance on industries vulnerable to climate change, such as insurance and food production, is evident. For example, State Farm, an IPG client, was forced to cancel an $8 million ad buy during the 2025 Super Bowl due to damages from California wildfires. Similarly, Mars, another IPG client, is investing millions in gene-edited chocolate to adapt to a changing climate [1].
Moreover, the shift in General Motors' strategy towards electric vehicles (EVs) is incompatible with Saudi Aramco's goal to be part of the future energy landscape. This suggests that IPG's work for Saudi Aramco may have negatively impacted its ability to sell other products in its brand portfolio [1].
Given these factors, a policy to stop extending the life of fossil fuels should be considered a bare minimum for companies like IPG. Marketing spend from fossil fuels makes up less than 1% of global ad spend, while these companies are responsible for 75% of global carbon emissions. It is clear that IPG's immediate reversal on its climate strategy did not arrest the business challenges it faced, and may have contributed to them [1].
In conclusion, IPG's recent stock price indicators suggest a potential downward trend. The company's climate policy reversal and reliance on vulnerable industries highlight the need for a more strategic approach to climate change. Any assessment of future strategy for the marketing industry in 2025 needs to consider climate change as a crucial factor affecting key sectors and brands.
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