Internet Users Reach 5.56 Billion Globally, Spending 6 Hours and 38 Minutes Online Daily.

There are 5.56 billion Internet users worldwide, representing 67.9% of the global population. The number of users has increased by 136 million compared to the previous year, with a slight decrease in Internet usage time per user from 2 hours and 40 minutes to 2 hours and 38 minutes. The majority of users connect via smartphones (96.3%), followed by computers (61.5%). The primary reasons for using the Internet are to find information (62.8%), stay in touch with family and friends (60.2%), and keep up to date with current events (55%).

The digital landscape is rapidly evolving, with mobile devices playing a pivotal role in shaping consumer behavior. As of 2025, there are 5.56 billion Internet users worldwide, representing 67.9% of the global population [1]. This significant number of users, predominantly connected via smartphones (96.3%), highlights the importance of mobile optimization for businesses, particularly in the e-commerce sector.

Smartphone Ownership and Usage

The number of smartphone owners globally has reached around 4.48 billion in 2025, more than half the world’s population [2]. This figure underscores the ubiquity of mobile devices and their role in daily life. The average person spends nearly 4 hours and 37 minutes daily on their smartphone, driven by the rise of short-form video content and social media [2]. This extensive usage indicates that consumers are increasingly relying on mobile devices for shopping and entertainment.

Market Share and Device Preferences

Apple leads the smartphone market with 27.39% market share in 2025, followed by Samsung at 22.88% and Xiaomi at 11.17% [2]. This distribution suggests that businesses should prioritize performance across popular device types, particularly iOS and Android. Ensuring your website and ads are optimized for these platforms can significantly enhance user experience and conversion rates.

In the U.S., Apple dominates the smartphone market, with 57.6% of American smartphone owners using an iPhone [2]. This dominance highlights the need for businesses targeting the U.S. market to prioritize iOS optimization. Ensuring fast loading times, responsive design, and support for Apple Pay can enhance the shopping experience for this large segment of users.

Mobile Commerce Trends

Mobile commerce sales are projected to reach $856 billion by 2027 in the U.S. alone [2]. This growth underscores the importance of mobile optimization for e-commerce businesses. Offering mobile payment options like Apple Pay can streamline the checkout process, reduce cart abandonment, and boost conversions.

Conclusion

Mobile phone usage statistics in 2025 underscore the critical role of mobile devices in consumer behavior and e-commerce. Businesses must optimize their websites and marketing strategies to capitalize on this trend. By understanding and leveraging mobile usage statistics, businesses can improve engagement, boost sales, and stay competitive in the digital marketplace.

References:
[1] https://www.podbase.com/blogs/mobile-usage-statistics
[2] https://www.podbase.com/blogs/mobile-usage-statistics