International Travel Demand Surges Among U.S. and Canadian Travelers: MMGY Study

A study by MMGY Global found that demand for international travel is on the rise among US and Canadian travelers. Travelers are planning multiple trips abroad and prioritizing safety and unique experiences over cost. The study also found that interest in ocean cruising has surged, with 78% of Americans and 61% of Canadians interested in cruising. Additionally, professional travel planning is becoming more popular, with 66% of Americans planning to use a travel advisor within the next two years.

Air Canada has announced its intention to resume direct flights from Toronto to Tel Aviv, marking a significant milestone in the recovery of international travel and geopolitical stability in the region. The airline’s decision comes on the heels of a major geopolitical event—the ceasefire between Israel and Iran in late June 2025, which led to the reopening of Ben Gurion Airport to international traffic.

Air Canada’s move to resume flights to Tel Aviv, set to begin on October 9, 2025, aligns with the broader trend of airlines reopening routes to key markets impacted by geopolitical tensions. This decision follows the stabilization of the region and the reopening of Ben Gurion Airport, allowing airlines to confidently restore services to this crucial destination.

The resumption of Air Canada’s Tel Aviv route is part of its broader strategy to rebuild its international network. The air market between Canada and Israel is of significant importance for both countries, with a steady demand for travel driven by strong historical connections and familial ties. The decision to resume flights underscores Air Canada’s commitment to providing passengers with access to important global destinations while prioritizing safety and security.

The airline has worked closely with Israeli authorities and international aviation organizations to ensure that its flights comply with the highest standards of safety and security. Enhanced safety protocols, including frequent aircraft sanitization, improved health screening measures, and upgraded passenger communication systems, are designed to reassure passengers that their health and safety are of utmost importance while traveling during uncertain times.

The broader travel landscape in 2025 is expected to see continued recovery as both leisure and business travel regain momentum. The global travel market is anticipated to grow significantly, with the U.S., Europe, and Canada continuing to be major sources of international travelers to Israel. Air Canada’s route to Tel Aviv plays an important role in connecting these regions, and as international demand increases, more airlines are likely to follow suit in reopening their routes.

The study by MMGY Global, which found that demand for international travel is on the rise among US and Canadian travelers, further highlights the importance of Air Canada’s decision. Travelers are planning multiple trips abroad and prioritizing safety and unique experiences over cost. Interest in ocean cruising has surged, with 78% of Americans and 61% of Canadians expressing interest in cruising. Additionally, professional travel planning is becoming more popular, with 66% of Americans planning to use a travel advisor within the next two years.

In summary, Air Canada’s resumption of flights to Tel Aviv is a positive sign of the broader recovery of international travel. Joining the ranks of other global carriers such as Delta, Lufthansa, Air France, and Iberia, Air Canada’s action not only signals a revival of the Canada-Israel air market but also reinforces the airline’s commitment to providing passengers with access to important global destinations.