Interactive Strength Acquires $500M in Fetch.ai Tokens for AI-Driven Crypto Treasury

Coin WorldThursday, Jun 12, 2025 10:06 am ET
1min read

Interactive Strength (TRNR), a Nasdaq-listed fitness technology firm, is making a significant move into the

digital asset
space by launching what it describes as the first artificial intelligence-driven crypto treasury. The company plans to acquire $500 million worth of Fetch.ai’s FET tokens, according to a June 11 announcement.

TRNR has already begun building its token position, supported by an initial $55 million investment from ATW Partners and crypto market maker DWF Labs. Fetch.ai CEO Humayun Sheikh clarified that the company is executing these token purchases on the open market and not through an over-the-counter (OTC) deal. He also emphasized that the Fetch.ai Foundation has no role in the buying process.

TRNR is collaborating with BitGo to handle the trading and custody of its FET holdings. This strategic move is aimed at leveraging Fetch.ai's leadership in combining artificial intelligence and blockchain technology, which

TRNR
believes will add significant value for its shareholders.

Trent Ward, CEO of TRNR, highlighted the transformative potential of digital assets and AI, stating that these technologies are becoming essential parts of global financial infrastructure. He expressed confidence that acquiring a significant number of FET tokens could accelerate TRNR's mission to create long-term value for its shareholders.

As part of this initiative, Fetch.ai will work with TRNR to enhance its digital fitness services and advance an AI-powered personal training platform. Sheikh noted that this collaboration is a win for both Fetch.ai and the broader crypto community, as it demonstrates a true utility business model and products built around the FET token.

Fetch.ai's technology powers decentralized AI agents capable of optimizing various industries, including medical research, energy, logistics, and finance. The network is a member of the and includes the first decentralized large language model (LLM) designed for autonomous actions.