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Several institutions have recently demonstrated significant interest in
, with a notable shift in their treasury strategies towards the cryptocurrency. A smart institution, which initially purchased $333.78 million worth of Ethereum in mid-June, has begun to offload some of its holdings. The entity sold 33,585 ETH for $85.38 million in USDC, securing a profit of $806,000. Despite this sale, the institution still holds 100,000 ETH, valued at approximately $261.4 million, indicating a strong long-term confidence in Ethereum as a core treasury asset.GameSquare Holdings, a Nasdaq-listed gaming and media company, has also joined the Ethereum treasury movement. The company received board approval for a $100 million Ethereum treasury strategy, which includes phased investments starting with an $8 million raise through a public offering.
is offering over 8.4 million shares at $0.95 each to initiate this allocation, reflecting a strategic shift towards ETH-focused treasury management.SharpLink, another player in the gaming AdTech sector, has committed nearly $500 million to Ethereum. Backed by Consensys, SharpLink has fully pivoted towards crypto, demonstrating a clear commitment to Ethereum as a treasury asset. The company holds 205,634 Ethereum on its balance sheet, with 7,689 ETH added during the first week of July alone. SharpLink's strategy involves staking 100% of its ETH holdings and using restaking techniques to maximize yield, showcasing a commitment to both transparency and full asset utilization.
Bit Digital, another Nasdaq-listed firm, has also shifted its focus to Ethereum. The company raised $172 million and sold 280 BTC to buy ETH, planning to end
mining operations and hold Ethereum exclusively in its treasury. This move makes the first Nasdaq-listed firm with a pure ETH treasury strategy. Additionally, Blockchain Technology Consensus Solutions (BTCS) announced intentions to raise $100 million to accumulate Ethereum, further fueling the institutional Ethereum accumulation trend across public firms.Ethereum's growing institutional interest is highlighted by its recent price performance. The cryptocurrency is trading at $2,723.99, up 4.17% over the last 24 hours. Its market cap has risen to $328.83 billion, reflecting the increasing role of Ethereum as a treasury reserve. These moves mirror Bitcoin’s adoption wave from years ago but with a clear Ethereum twist, indicating a significant shift in institutional preferences towards Ethereum.
Ethereum co-founder Joseph Lubin believes that Ethereum's treasury strategies will serve as crucial catalysts for driving decentralization and ensuring market stability. This sentiment is echoed by other industry experts who see the growing institutional interest in Ethereum as a sign of its increasing relevance in the financial landscape. The combination of liquid holdings, staked yield, and shareholder-aligned reporting is not just innovative—it’s pragmatic, offering a roadmap for other institutions looking to integrate Ethereum into their treasury strategies.

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