Institutional Investors Allocate 67% of Portfolios to Bitcoin and Ethereum in 2025

The crypto market is undergoing significant changes, driven by increased institutional participation and clearer regulatory frameworks. This shift is evident in the growing divergence between institutional and retail crypto strategies, with institutions favoring Bitcoin and Ethereum while retail investors are pivoting towards altcoins. This trend highlights a fundamental change in market dynamics, where institutions are allocating a larger portion of their portfolios to established assets, reflecting their preference for stability and long-term growth potential.

According to Wintermute’s 1H 2025 OTC Market Report, institutional investors now allocate approximately 67% of their portfolios to Bitcoin and Ethereum, compared to just 37% for retail investors. This divergence is a pivotal moment, indicating that institutions are prioritizing established assets in a maturing market environment. The report also notes that spot trading volumes on Wintermute’s OTC desk have surged, growing more than 2.4 times faster than volumes on centralized exchanges. This increase is primarily driven by institutional investors and retail brokers, while activity from crypto-native traders has declined. Such trends indicate a shift towards more sophisticated trading strategies and a preference for over-the-counter transactions that offer greater privacy and efficiency for large trades.

One of the most notable developments in the first half of 2025 is the 412% increase in options trading on Wintermute’s OTC platform, predominantly focused on Bitcoin and Ethereum, which together accounted for 96% of all options activity. This surge reflects growing institutional confidence in these flagship cryptocurrencies as hedging and speculative instruments. While retail investors continue to explore altcoins and emerging narratives such as stablecoins, institutions are consolidating their positions in infrastructure-related assets. This divergence in investment focus suggests a nuanced risk appetite, with institutions prioritizing stability and long-term growth potential over high-beta tokens.

Regulatory developments have played a crucial role in accelerating institutional adoption. The current administration’s more crypto-friendly stance, including the resolution of several high-profile investigations, has fostered a more predictable environment for institutional players. Additionally, the successful launch and performance of Bitcoin and Ethereum ETFs have further legitimized digital assets as viable investment vehicles for large capital allocators. Corporate treasury adoption of cryptocurrencies is also on the rise, signaling broader acceptance beyond traditional trading desks. These trends collectively indicate that digital assets are becoming integrated into mainstream financial portfolios, moving beyond speculative instruments to recognized components of diversified investment strategies.

The growing separation between institutional and retail investment strategies may lead to increased market segmentation. Institutions’ focus on Bitcoin and Ethereum could stabilize these assets’ valuations, while retail-driven altcoin markets may remain more volatile. This bifurcation underscores the importance of understanding distinct market participant behaviors when analyzing crypto price movements and liquidity. Wintermute’s insights point to a crypto market that is not only expanding in scale but also gaining sophistication. As institutions continue to seek efficient execution methods and regulatory frameworks evolve, the market is likely to witness further innovation in trading products and infrastructure.

The first half of 2025 has highlighted a maturing crypto market characterized by increased institutional adoption, regulatory clarity, and differentiated investment strategies between institutions and retail investors. The sustained preference for Bitcoin and Ethereum by institutional players, coupled with the rise in options trading, signals a shift towards more stable and sophisticated market participation. These developments suggest that crypto is steadily cementing its role as a mainstream asset class, with ongoing implications for market structure and investor behavior.