Institutional-Grade BNB Treasury Emerges as Digital Gold for Global Investors

B Strategy, a digital asset investment firm, announced the launch of a U.S.-listed BNB treasury company, aiming to raise $1 billion with strategic support from YZi Labs, the investment arm of Binance co-founders Changpeng Zhao and Yi He [1]. The initiative intends to operate through a publicly traded vehicle to hold BNB as a treasury asset while fostering the BNB ecosystem’s growth by investing in core technology development, providing grants, and supporting community initiatives [2]. The company’s structure reflects a dual objective: to serve as a transparent and institutional-grade platform for institutional investors and to act as a steward of the BNB blockchain’s long-term development [1].

The BNB treasury firm is led by a team with extensive experience in both traditional and crypto markets. Leon Lu, co-founder of Metalpha, will serve as a key leader, having previously managed a Bitmain-seeded crypto stocks fund that delivered a 276% return over 24 months [1]. Max Hua, former CFO and rotating CEO of Bitmain, brings a background in capital markets and IPO advisory, emphasizing the firm’s commitment to institutional-grade governance [1]. The company also benefits from B Strategy’s Asia-Pacific footprint, with operations in Hong Kong, ASEAN, and the Middle East, offering global investors follow-the-sun access to liquidity and market intelligence [1].

YZi Labs, managing over $10 billion in assets, highlighted BNB’s growing role in Web3 and real-world asset adoption, with strong on-chain usage and incentives driving its popularity among builders and users [1]. The firm noted that BNB has become the fifth-largest cryptocurrency by market capitalization, valued at $121.9 billion as of August 2025, with a current price of $873.8 [2]. The initiative is expected to align with broader institutional interest in digital assets, as seen in the recent trend of corporate crypto treasuries, including those built on Bitcoin and Ethereum [2].

The company plans to leverage independently verified holdings and best-in-class custody solutions to meet industrial-grade governance standards, ensuring seamless cross-border operations for investors in both the U.S. and Asia [1]. Several prominent Asia-based family offices have already committed as anchor investors, signaling strong regional support [1]. The initiative also draws parallels to Michael Saylor’s MicroStrategy strategy, which popularized corporate Bitcoin accumulation and demonstrated the appeal of digital assets as treasury reserves [2].

B Strategy’s new venture is expected to contribute to the BNB ecosystem, which is currently ranked first in daily transaction value (12.5 million transactions/day) and second in decentralized applications and projects [1]. The firm’s “maximize BNB-per-share” strategy aims to enhance the value proposition for shareholders while supporting the broader adoption of BNB as a utility token in capital markets and financial infrastructure [1]. The company anticipates completing its financing and Nasdaq listing in the coming weeks, with further details to be announced [1].

Source: [1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs' Support (https://www.prnewswire.com/apac/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537389.html) [2] B Strategy 1 Billion BNB Treasury (https://www.theblock.co/post/368075/b-strategy-1-billion-bnb-treasury)