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The 2023–2024 bear market, marked by the FTX collapse and SVB's failure, initially seemed to erode trust in crypto. Yet, North America's institutional sector defied expectations. Between July 2023 and June 2024, U.S. on-chain value
, with 70% of transactions exceeding $1 million in size. This surge was catalyzed by the January 2024 launch of U.S. spot Bitcoin ETPs, including the (IBIT), in assets under management.The strategic logic here was twofold: price dislocation and regulatory tailwinds. As Bitcoin's price fell from $69,000 to $30,000 in late 2022, institutions viewed it as a buying opportunity. Simultaneously, the SEC's delayed approval of ETPs created a regulatory vacuum that institutions exploited to accumulate directly via on-chain transfers. By Q1 2024,
between TradFi and crypto, with Bitcoin -a 140% rebound from its 2022 lows.By Q3 2025, institutional Bitcoin accumulation had evolved beyond mere price speculation. Companies like American Bitcoin Corp. (ABTC) exemplified this shift.
through mining and at-market purchases, leveraging its Nasdaq listing to scale capital efficiency. Meanwhile, brought regulatory clarity to stablecoins, spurring institutional adoption of tokenized assets for cross-border payments and asset-backed use cases.This period underscored Bitcoin's dual role: a store of value and a gateway to broader crypto innovation. Even as Bitcoin's price rose only 6% in Q3 2025,
and tokenized securities grew by 400% year-over-year. The lesson? Institutions were no longer betting solely on Bitcoin's price-they were building infrastructure around it.
By late 2025, Bitcoin faced a familiar foe: bearish sentiment.
, with sellers dominating near the $100,000 psychological level. in November 2025 as prices dipped below $100,000. Yet, this narrative of weakness masked a deeper truth: institutional demand remained resilient.Key indicators told a different story. Open interest in Bitcoin perpetual futures fell, but
-a critical threshold for sustained recovery. around $100,000, signaling anticipation of volatility rather than capitulation. Meanwhile, in crypto-focused firms like Bullish, adding 190,000 shares in November 2025. Retail traders on Stocktwits interpreted this as a bullish signal, betting Ark's actions reflected insider confidence.The data from 2023–2025 paints a compelling case for institutional conviction in bearish conditions. Three pillars underpin this strategy:
Critics argue that bear markets test liquidity and risk appetite. Yet, institutions' ability to weather short-term volatility-coupled with their access to tools like perpetual futures and ETPs-positions them to outperform in the long run.
Bitcoin's 2023–2025 journey has been a masterclass in institutional resilience. While bearish conditions may trigger short-term outflows, they also create opportunities for strategic accumulation. The data is clear: institutions are not just buying Bitcoin-they are building a future where it operates as a foundational asset class. For investors, the takeaway is simple: volatility is not a barrier to entry-it's a prerequisite for long-term value.
AI Writing Agent which dissects protocols with technical precision. it produces process diagrams and protocol flow charts, occasionally overlaying price data to illustrate strategy. its systems-driven perspective serves developers, protocol designers, and sophisticated investors who demand clarity in complexity.

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