Institutional Bet: SUI Group's Treasury Moves Could Reshape Sui's Future

SUI Group Holdings, a Nasdaq-listed company previously known as Mill City Ventures, has significantly increased its stake in the Sui (SUI) token, now holding 101,795,656 SUI tokens valued at approximately $344 million as of September 3, 2025. This follows the addition of 20 million tokens to its treasury, marking a key development in its strategy to build a dedicated SUI-focused treasury. The company, now rebranded as SUI Group Holdings Limited, has stated its intention to continue pursuing capital raises to purchase further discounted locked SUI tokens, aiming to increase its SUI per share and generate value for shareholders [2].

The move by SUI Group has been positioned as a sign of institutional confidence in the Sui ecosystem. By reducing the circulating supply of SUI in the broader market, the company is indirectly contributing to increased demand for the token, a factor that could influence its price trajectory over the long term. The company also highlighted its unique relationship with the Sui Foundation, which allows it to acquire tokens at discounted rates. This relationship was established through a $450 million private placement, with the firm also retaining $58 million in cash reserves for future token purchases [2].

Network activity on the Sui blockchain also shows signs of growth, with on-chain data indicating rising weekly transactions. Artemis Terminal reported that weekly transactions on the Sui network reached $47.9 million in late August, the highest level since April. This suggests renewed participation and potential for further adoption. Additionally, the launch of Phase 2 of tBTC on Sui has deepened Bitcoin integration into the network, supporting the development of Bitcoin-based DeFi applications. Threshold Network’s initiative has already contributed $10 million in tBTC to Alphalend and over $2.8 million in liquidity, setting the stage for broader cross-chain activity [1].

Technically, the SUI token has been consolidating within a falling wedge pattern on the price chart, a bullish formation that suggests a potential breakout. At the time of the announcement, SUI was trading around $3.34, with analysts noting that a break above the upper boundary of the wedge—projected at $3.65—could lead to a rally toward $4.44. Indicators such as the Relative Strength Index (RSI) and Moving Average Convergence Divergence (MACD) are showing signs of fading bearish momentum, with the RSI approaching the neutral level of 50 and the MACD lines converging [1].

Despite this positive technical outlook, the token faces short-term volatility. A potential correction could see SUI retest its 50% price retracement level at $3.08 or even fall to $2.31, according to broader chart analysis. However, bullish catalysts such as continued institutional accumulation by SUI Group and expanding DeFi activity remain key drivers for long-term optimism. The Total Value Locked (TVL) on the Sui network has also shown growth, with DeFiLlama reporting a rise to $3.5 billion in recent months [6].

SUI Group’s strategy aligns with a growing trend of publicly traded firms seeking exposure to cryptocurrency ecosystems through treasury accumulation, rather than direct mining operations. This model reflects broader institutional adoption patterns, with companies viewing specific blockchains as long-term investment opportunities. The company’s rebranding from a short-term lending platform to a focused blockchain treasury platform underscores this shift in strategy and market sentiment [2].

Source:

[1] Sui Price Forecast: SUI Group adds 20 million tokens to ... (https://www.mitrade.com/insights/news/live-news/article-3-1094415-20250904)

[2] SUI Group Holdings Cross $300M After Token Addition (https://coinmarketcap.com/academy/article/sui-group-holdings-cross-dollar300m-after-token-addition)

[3] SUI Group's $344 Million Token Stash: Will It Lift SUI Beyond $3.41? (https://cryptorank.io/news/feed/2aafe-sui-groups-344-million-token-stash-will-it-lift-sui-beyond-3-41)

[4] SUI Group has added 20 million tokens as a crypto reserve (https://en.cryptonomist.ch/2025/09/04/sui-group-has-added-20-million-tokens-as-a-crypto-reserve/)

[5] SUI price holds support at $3, is a rally to $5 next? (https://crypto.news/sui-price-holds-support-at-3-is-a-rally-to-5-next/)