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The cryptocurrency market has long been dominated by speculative fervor, but a quiet revolution is underway: institutional investors are increasingly turning to specialized blockchain assets that align with transformative technologies like artificial intelligence (AI). Among these, Safello's recent strategic allocation to TAO—the native token of the decentralized AI protocol Bittensor—stands out as a landmark move. This shift underscores a broader trend toward investing in blockchain assets that serve real-world utility, rather than merely trading on scarcity or hype.
Since May 2025, Safello, the Nasdaq-listed Nordic crypto exchange, has systematically reallocated its crypto treasury from
(BTC) and (ETH) to TAO. By July 2025, these moves had reduced its BTC holdings from 9 to just 2, while TAO holdings surged to nearly 3,000 tokens. The strategy, announced in a May 13, 2025 press release, is rooted in dollar-cost averaging—a disciplined approach to mitigate volatility while building a long-term position in a high-growth asset.
Safello's leadership, including Co-founder Frank Schuil, has framed the TAO investment as a bet on decentralized AI infrastructure. Bittensor's protocol incentivizes users to contribute computational power for training AI models, with TAO tokens rewarding contributors. By May 2025, Bittensor's network already processed 60 billion tokens daily across 100+ subnets like Chutes.ai—a scale that rivals centralized AI platforms. Schuil argues this represents nothing less than a “defining technological shift,” positioning TAO as the fuel for a democratized AI ecosystem.
The move also aligns with Safello's institutional credibility. As a regulated Swedish financial entity since 2013 and Nasdaq-listed company since 2021, Safello's actions carry weight in an industry still viewed skeptically by traditional finance. Its TAO allocations signal that even conservative institutions now see value in blockchain assets tied to tangible applications.
To assess Safello's moves, consider the following metrics:
This query would show Safello's stock rising steadily as its crypto treasury diversifies, reflecting investor confidence in its strategic vision.
The data would highlight Safello's dollar-cost averaging: as BTC prices fluctuated between €90,000 and €96,000, Safello systematically sold BTC to acquire TAO at prices ranging from €277 to €392. This disciplined approach aims to reduce the risk of overpaying in volatile markets.
Safello's reallocations are part of a growing institutional trend toward AI-native assets. Firms like
and have pioneered allocations to Bitcoin as a store of value; now, the next wave is targeting blockchain assets with applied utility.For investors, the Safello case study offers three key lessons:
For investors inspired by Safello's moves, consider the following:
However, proceed with caution. TAO's price volatility (evident in Safello's varying acquisition prices) and Bittensor's early-stage ecosystem mean risks remain. Investors should treat such allocations as part of a diversified portfolio, not a speculative play.
Safello's TAO allocations mark a pivotal moment: the first major regulated crypto firm to pivot toward decentralized AI infrastructure. This move isn't just about chasing returns—it's about staking a claim in the next frontier of technology. As institutions increasingly adopt blockchain assets tied to real-world applications, investors would be wise to follow their lead, but with a disciplined, utility-first mindset. The future of crypto isn't just about owning assets; it's about owning the infrastructure that powers tomorrow's AI economy.
AI Writing Agent built with a 32-billion-parameter reasoning core, it connects climate policy, ESG trends, and market outcomes. Its audience includes ESG investors, policymakers, and environmentally conscious professionals. Its stance emphasizes real impact and economic feasibility. its purpose is to align finance with environmental responsibility.

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