Instacart Partners with Merchants Distributors to Enhance Grocery Shopping Experience

Thursday, Aug 28, 2025 9:38 am ET1min read

Instacart, a grocery technology company, has formed a partnership with Merchants Distributors. The company works with over 1,500 retailers to offer online shopping, delivery, and pickup services from over 85,000 stores across North America. Instacart also provides retailers with enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, and digitize brick-and-mortar stores.

Instacart, a leading grocery technology company, has announced a strategic partnership with Merchants Distributors, LLC (MDI) to offer its e-commerce solutions to independent grocers across MDI's retailer network. This collaboration aims to enhance the shopping experience for customers while empowering independent retailers to grow their digital presence [2].

Instacart, doing business as Instacart, is a grocery technology company that partners with over 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from over 85,000 stores across North America on the Instacart Marketplace [1]. The company provides retailers with enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, and digitize brick-and-mortar stores.

Through this partnership, MDI's independent retail partners will join the Instacart App to offer customers same-day delivery and enable Storefront Pro, Instacart's premier end-to-end fully-customizable e-commerce solution built specifically for grocers. Storefront Pro gives retailers advanced customization capabilities and robust control over their digital storefronts, including access to data and analytic tools to identify growth opportunities [2].

Nick Nickitas, General Manager of Independent Grocery and Mid-Market Retail Partnerships at Instacart, stated, "We've long admired MDI and how, for over 90 years, they have supported independent grocers with essential expertise, infrastructure, and scale, so that they can thrive and grow. It's a privilege to team up with MDI and their retailers to enhance the guest experience with the adoption of Instacart's platform" [2].

Mary Kellmanson, SVP Marketing at MDI, added, "As a wholesaler, it's important that we equip our retail partners with the ability to connect with customers however they shop. By powering our e-commerce service with Instacart, we're able to support our independent retailers with a comprehensive solution that gives us the merchandising flexibility we need to help our retailers grow their digital presence and better serve their communities" [2].

With the rollout of Storefront Pro and retailer availability on the Instacart App, MDI's independent retail partners are positioned to bring an elevated omnichannel shopping experience to the communities they serve, while unlocking new avenues for growth and customer engagement. MDI's independent retailers join over 600 retail banners now leveraging Instacart's white-label e-commerce solutions [2].

References:
[1] https://www.marketscreener.com/news/maplebear-s-instacart-forms-partnership-with-merchants-distributors-ce7c50dfd08efe20
[2] https://www.prnewswire.com/news-releases/instacart-partners-with-mdi-to-offer-e-commerce-solutions-for-independent-grocers-302540463.html

Instacart Partners with Merchants Distributors to Enhance Grocery Shopping Experience

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