Instacart Expands Retail Tech Push With Associated Food Stores Partnership

Instacart has partnered with Associated Food Stores (AFS) to roll out its white-label e-commerce platforms, Storefront and Storefront Pro, across over 40 member-owned and five company-owned grocery banners. The deal will enable AFS-owned brands and independent stores to expand their online grocery and retail media capabilities using Instacart's technology, and create new advertising revenue opportunities. Existing Instacart deployments across the AFS network have also been enhanced. CART shares were trading higher by 5.96% to $39.32 at last check Tuesday.